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Experiments for 2006
Share ideas of things to try, I'll start...
SniperRyan




msg:366576
 5:20 pm on Jan 24, 2006 (gmt 0)

I'm interested to know what kind of on-site experiments everyone is planning on trying this year.

I'll suggest one for you to try that worked great for us in 2005: on our conversion page we added an innocuous little poll about our product and the suggestion of another webmaster.

The poll had qualifying questions, and started with the headline: "Is <our product> right for you?" At the bottom a box reads: "If you answered yes to any of the above..." The questions have radio buttons underneath for Yes/No, but no submit button. This is not a data-gathering poll, it is just there to force users to self qualify.

As predicted by the recommending webmaster, we saw conversion rate increase 25% on that page on the 30 days after placing the poll, compared to the 30 days preceding the experiment. The exact number of conversions gives us a 90% confidence interval that this conversion rate will continue to be superior.

For 2006, I plan on trying to incorporate some type of blogging strategy, as well as the possibility for an affiliate program.

What do you want to try for '06?

 

sem4u




msg:366577
 5:32 pm on Jan 24, 2006 (gmt 0)

I want to try some Ebay selling, set up an affiliate program, and maybe set up a blog or forum.

jsavvy293




msg:366578
 5:33 pm on Jan 24, 2006 (gmt 0)

For me 2006 will be more about letting my users do more of my work. Letting users generate content, and me giving them cool tools to use.

SniperRyan




msg:366579
 5:55 pm on Jan 24, 2006 (gmt 0)

>and me giving them cool tools to use.

Any thought on making your tools available on other people's sites for link/traffic purposes?

As in: "Hey copy/paste this code onto your site and let your users calculate their widget dimensions too!"

celgins




msg:366580
 7:14 pm on Jan 24, 2006 (gmt 0)

My site is full of articles, so I'm thinking of incorporating an XML/RSS feed for other sites to grab. Not sure I want just any site feeding my articles through their site, but it may help with IBL's.

I'm also thinking about trying the forum thing. In fact, I've already set it up, but it's not receiving any attention right now!

jsavvy293




msg:366581
 5:33 pm on Jan 25, 2006 (gmt 0)

Hey SniperRyan
I was thinking more along the lines of giving users tools to make content for my sites. Easy upload tools, photo editing tools, etc.
J

angelos




msg:366582
 12:39 pm on Jan 27, 2006 (gmt 0)

Hi everyone,

Apparently like anyone else, having analysed the results of the year 2005, I'm going to introduce some new content items to my sites. I flatter myself to think they are going to be unique and promising, therefore though they will require all kinds of resources I guess that'll be worthwhile.

I wish all of us good luck to make the plans grow into successful results.

Regards,

SniperRyan




msg:366583
 4:52 pm on Jan 27, 2006 (gmt 0)

Since starting this thread I got some more ideas. I think I'm also going to try asking for linkbacks from our clients with .edu domains. Possibly in exchange for some kind of whitepaper or ebook. We have a few .edu BLs already and I think they really help carry us through updates.

I'm also going to update the titles on every page in our site. Looking through my keyword tracker list I see so many keywords where we have no presence where we should be number 1 (if not #1 and #2). Title changes have worked really well for us in the past.

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