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AOL Acquires Internet video search pioneer Truveo, Inc.

 3:54 pm on Jan 10, 2006 (gmt 0)

... Online consumers seeking the best video search engine will now find it on the leading free portal on the web - AOL.com ( [aol.com...] ). Internet video search pioneer Truveo, Inc. has been acquired by America Online, Inc., solidifying AOL's leadership position as the premier destination for a full suite of video and search services.


It seems the video marketplace is getting real hot.



 4:15 pm on Jan 10, 2006 (gmt 0)

Good for AOL, pushing video search one step closer to what is truly possible (and available should anyone ever make the investment).

Whenever our visual crawlers find a new video on the web, they can also "visually" examine the context of the surrounding web application. In most cases, this examination reveals a bounty of rich and detailed metadata related to every video.

The question is when truly functioning image/video recognition will make its way on to the web, rather than reliance on meta-tagging and relevance algos -- which, while an improvement to previous attempts, still falls short of true "search". Hopefully the popularity of portable digital video devices will help to create the demand.


 4:42 pm on Jan 10, 2006 (gmt 0)

It seems the video marketplace is getting real hot.

Sure is.

I can see someone snapping up Blinkx next.

The question is when truly functioning image/video recognition will make its way on to the web

Blinkx uses voice recognition on the audio stream.


christopher w

 4:45 pm on Jan 10, 2006 (gmt 0)

Anyone know or have a guess at what this sold for?

The deal was the largest purchase by the Time Warner Inc. division in 2005 and smaller than the $435 million purchase of Advertising.com in 2004, an AOL spokesman said.


 6:41 pm on Jan 10, 2006 (gmt 0)

I wonder what the impact of this will be on Google Video…


 7:57 pm on Jan 10, 2006 (gmt 0)

amanS - impact on Google Video?

I don't know. Probably depends on which corp has the most $$$,
G or TW. From this entry on the forum I can see that
there were at least two links added "in favor of" the one...
via the initial post via engine (admin).

Gee, aside from "utilities" or similar links
wouldn't it have been more appropriate instead of 2 links which will boost
their serps have mentioned a partial quote and said for more info search
for "AOL acquires T.. video".

Guess it is free advertising for the one but not for the Big G.

(I've always been careful not to put links into the forum unless it might
be a handy utility for all to use and one that would not bias others, also
I see kind reminders for people not to put in links. Thus I believe this
should have been done without links, or am I incorrect.)


 8:46 pm on Jan 10, 2006 (gmt 0)

AOL betrays Google:


Remember that Google basically had to shell out $1 billion in order to keep its share of AOL's search biz. As part of the deal, it had to compromise its increasingly farcical "don't be evil" motto by pledging to help AOL tweak its web pages so that they'll appear more prominently in Google's unpaid search results. ("We won't cheat, but we'll show you how!")

After strongarming the billion bucks out of Google, what was Time Warner and AOL's response to Google's much-hyped video rollout this week?

AOL said, "Thanks for the money, and by the way, we're upgrading our own video search." Webheads can find it at aol.com/video. AOL souped up its own video search platform by purchasing the small video search company Truveo.

christopher w

 10:45 pm on Jan 10, 2006 (gmt 0)

Yeah Brett - it might even go a step further. I came across this article today on MarketWatch - apparently Google was very interested in Truveo:

This is from Dec. 20, 2005 on MarketWatch by Bambi:

As Wall Street focuses on how an AOL and Google merger might drive advertising dollars to their current search-results pages, one startup is stealthily creating and improving upon the next search frontier--video search. Truveo is a 12-person-staff-of-engineers startup focused solely on getting millions of online video clips tagged, organized and searchable on the Web. "We want to be the Google for video," said Tim Tuttle, the CEO of Truveo and a former researcher at MIT Artificial Intelligence Lab and at Lucent Bell Labs, in a recent interview....

It's rumored that Google and InterActiveCorp are interested in acquiring Truveo. In its quest to monopolize and corner the market on engineers, Google has made plenty of acquisitions of technology companies.

[url=http://www.marketwatch.com/news/story.asp?dist=ArchiveSplash&param=archive&siteid=mktw&guid=%7BDA39B15C%2DD046%2D41BB%2D9DF7%2D81D104CE7AB8%7D&garden=&minisite=]Full article here (requires login)]


 7:46 pm on Jan 11, 2006 (gmt 0)

I was just reading about Truveo yesterday in this article - [sg.biz.yahoo.com...] - they are supposed to be quite good. The following section caught my attention:
For those Google lovers who are crossing their fingers and clicking their ruby slippers hoping the search giant's shares top $500, you may say that Google Video is pretty young, so it's just a matter of time.

But Truveo is younger than Google Video. Truveo launched its site in September 2005.

When Google started getting noticed by the digirati back in 1999, it, too, made significant strides against the leading search companies of the time, Yahoo (YHOO), Inktomi, Lycos and Excite. Back then, Google had one mission: text search. It did it well and it was the most relevant and appealing, notwithstanding the fact that it had no business model.

Today, Google's video search technology leaves much to be desired, and that's largely because Google is doing multiple things at once and it's also increasingly building up a huge base of enemies.


 8:19 pm on Jan 11, 2006 (gmt 0)

I really don't see why having the ability to search the web for video is so "hot". For one thing, it does not make money.

By the way, this is not an innovative idea -- singingfish has been around forever.

If anything about video on the web is "hot", it's the ability to get content online that you could formerly get only on DVD, TV, etc. For example, I thought I would never pay for any video content online (e.g., news webcasts for a monthly fee). Then I missed the first half of the second season of Lost. I joined iTunes and got to catch-up on the second season. The key there, of course, is that that was content you could NOT get anywhere else (unless you want to try downloading it from usenet or file sharing networks which is iffy).

If anyone can explain to me how video SEARCH sites make money I'd love to hear it

christopher w

 10:28 pm on Jan 11, 2006 (gmt 0)

If anyone can explain to me how video SEARCH sites make money I'd love to hear it

Same way regular search engines do - serving up ADS. Truveo is still running adsense. From Blinkx's FAQ:

Advertisers pay to be included in the blinkx shopping channel. Users may optionally switch off the shopping channel if they would prefer not to receive product-related links.


 2:53 am on Jan 12, 2006 (gmt 0)

i'm not impressed with the comments made by fool.com in their article... claiming that aol search "works admirably"?

now that google is already selling video content, it has a big head start over aol.

truveo search results are largely based around news video clips, similar to what google has been developing for a while now... beyond that, truveo does a pretty poor job of finding video content in general... deep-pockets google could easily afford to develop video search technology to run rings around truveo.


 6:59 am on Jan 12, 2006 (gmt 0)

haha, a billion dollars for a partnership with a competitor. I gues keeping your enemies close is not a bad idea. What a boat anchor (AOL).


 2:43 pm on Jan 12, 2006 (gmt 0)

AOL jokes aside, since it is still part of Time Warner it also has easy access to ooodles of video content.


 4:06 pm on Jan 12, 2006 (gmt 0)

AOL execs smelled synergy that's for sure.

Hard to feel completely sorry for Google though, they'll do okay.

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