I have a theme-based site and was wondering if I were able to get a hundred or so incoming links pointing to a subpage (for example maindomain.com/subpage.html), will this increase my link popularity for maindomain.com, or will the links only benefit subpage.html's popularity?
I'm getting ready to begin a reciprocal linking campaign and want to know if the above scenario would help my main domain in terms of link popularity?
I'm in the process of creating a comprehensive resource directory that other non-competitive sites would find extremely valuable to their visitors. This directory would be a sub-page off my main site. I plan to use this directory as a tool to build reciprocal links with non-competitive but relevant sites. But I've been debating on whether I should have a separate domain registered just for the directory, but then I wouldn't get the potential benefit of increasing my main domain's link pop.