I just checked "lord of the rings movie" and suddenly I've moved up to number 3 -- with the URL for the FAQ for one of my message boards. Yes, you can actually find an outbound link to my movie news page on the FAQ page.
I can understand and accept that my rankings will change, and that I won't always get in the top ten. But why can't they just list the URL that is actually intended for the topic?
What's really sad is that if you add "news" to the end of the search string, I show up at number 26, with the root URL for my domain.
The odd thing is that message board messages are now frequently showing up in the results. This is good to me, as I've long criticized the decision by Alta Vista to filter out individual messages from the boards (a change they implemented last summer, if I recall correctly). I have been told, I think, that they received many complaints about such results (which usually contain links to the very kinds of sites searchers are looking for).
So, is this an interim database awaiting another change?
I haven't had much time to attend to my Webmastering over the past week-and-a-half. It's time to check stats again, and I hope to do so later today. I look forward to seeing what the search engine referrals will reveal.
Despite all my complaints and criticism, I have to admit that if this weren't such a pogo-stick challenge, I probably would have completely lost interest in the subject of search engine optimization months ago. But keeping your balance while jumping up and down, that requires some work.