Sorry if this has been covered before, but it does give some very useful basic pointers. It didn't really answer my question though, but you can't have everything, can you?
Here it is:
If keyword searching does not bring up your site, you can try to verify its presence in the index by using the 'URL:' search tool in the simple search.
For example: url:www.mysite.com
Alta Vista presents the documents that it hopes you would find most useful at the top of the list. The highest ranking documents are those that:
- Include all of the search terms that had to appear,
- As many of the other desirable search terms,
- Have these terms appear often,
- Have them appear near each other, and
- Have them appear near the beginning of the document.
Alta Vista uses a ranking algorithm to decide in which order to return matching documents. Each document gets a grade based on how many of the search terms it contains, where the words are in the document, and how close to each other they are.
Because of the details of how the scoring occurs, you might experience some unexpected results. Alta Vista gives a higher score to more unique and unusual words. For instance, if you enter 'albatross boat fishing' in the search box, documents that had many instances of albatross near the beginning (and maybe even in the title) of the document would have such a high score that they might push down the list documents that had all three search terms together. This would only occur, however, in
cases where you did not use the plus sign to insist that each word be present and when one of the words was much more unique than the rest.
Repeating a word over and over in a Web page (known as word spamming) has no effect on the ranking.
There is no way to cheat, simply make your page a better match for likely queries. Use common words that describe what you are about early in your page. You can use the META tags to add a few invisible keywords.
Once your META tags have been fixed up just resubmit that URL and the changes will be detected and our index changed within a few days.
Original message follows:
I was running a search for 'engineering jobs' on altavista.com, and at no. 27 I found www.jrmhh.com/logo.html.
Now this (optimised)page has no text, just a logo, as one would expect given the url. Also, there are no links from this page to any other.
I was wondering how this might be explained, and concluded it was to do with the frames 'problem'. Am I correct?
I would like to say that jrmhh.com is certainly a decent site for engineering jobs, and I'm not pointing fingers at anyone or saying they've done anything wrong, I'm just very curious as to why this page was settled on by the spiders when it's not nearly as relevant as the others.
Thanks, in advance, for your time,