rumor has it that AV is beginning to incorporate looksmart titles/descriptions. i've confirmed this on a few listings.
they are now the second company doing this (inktomi is too).
does anyone have information on how this is affecting search results? i've suspected for some time that search engines will begin cross-checking listings against directories, in order to offer another tier of "relevancy boost".
we've seen this happen in the past with infoseek/go and the go guides, but not with the big boys. i've personally been expecting yahoo to start doing it for some time (maybe they will when they buy google <--*speculation*). i wouldnt be surprised if AV and INK are doing it too. this would be a nifty shortcut for complicating the lives of folks using "doorway domains".
has anyone seen evidence of looksmart listings positively affecting ranks in INK and/or AV?
maybe listings have changed recently, but i'm looking at some very competitive keyword searches and i've found instances of (a) top 10 listings that ARE in Looksmart but are not utilizing LS titles/descriptions, and (b) for one search that i'd rate about 6.5-7 on a 1-10 competitive scale, the top listing isnt even in Looksmart (while there are plently of LS listings that *could* figure in).
Clearly link pop is playing into this game as well, though in my (b) example that page only has 90 links in AV...