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Featured Sponsor on ASK
ROI using the ask Jeeves featured sponsor
tenerifejim




msg:21088
 3:23 pm on May 1, 2004 (gmt 0)

All,

I wonder if anyone out there has paid for the ask jeeves featured sponsor slot and if they have any feedback on how good the clickthroughs and ROI were? It is something I am currently considering.

Jim

 

eWhisper




msg:21089
 11:40 am on May 3, 2004 (gmt 0)

Any idea what the CPC is for that position, or if its dynamic based on the KWs?

Emailed ASK last week, and haven't heard back from them yet. If its on par with our other advertising costs, I'm going to test it out to see what kind of results we get.

Shak




msg:21090
 11:42 am on May 3, 2004 (gmt 0)

I hear that it rocks for CTR and conversions in B2C markets.

Shak

tak051




msg:21091
 5:45 pm on May 5, 2004 (gmt 0)

I had a chance to speak with them a few days ago.

The featured listing is based on the 'competitive rates' in AdWords at the time you set up. (it wasn't clearly explained if that's based on the actual cost the top spot is paying w/ the CTR figured in, or if it's just on the max bid amount). The possible advantage though, is that once you lock in, you don't have to get into bidding games at all, your CPC is steady. If the competition on your term goes south, obviously you are a bit out of luck as you are paying more than you could/should.

They offer another spot too, above all the listings. It allows you to display a logo or picture and up to 6 (I think) links into various points on your site. This also provides a pretty decent chunk of page real estate. That is sold on a CPM basis.

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