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Paid Inclusion Tracking - Direct Submit or Trusted Feed?
I was told that using tracking URLs with Direct Submit may not always work
hotelmarketing




msg:23315
 7:06 pm on Jan 19, 2004 (gmt 0)

A new client requested that I quantify my SEO efforts ($$$) which I am more than happy to do. The issue is my client’s tracking software requires the use of tracking URLs. How do you get the SEs to index tracking URLs? The only feasible answer I have thought of is paid inclusion. Are there any other ways you know of?

If I have to use paid inclusion, do I use direct submit or trusted feed? I prefer direct submit because it will be less expensive. However, I was told by one of the large PFI resellers that there is a chance that Inktomi, AV,AJ, and ATW may drop the tracking code from the URL . From your experience, is this an accurate statement about direct submit program?

Also, due to the limitations of my client’s tracking system, I won’t be able to quantify revenue generated by my Google SEO efforts. My client and I decided on a compromise. We agree that after Yahoo drops Google, Google will power about 50% of all searches and AV, ATW, AJ and Inktomi will power the rest. So to account for Google’s revenue, my client and I have tentatively agreed to sum up the revenue from AV, ATW, AJ, and Inktomi and double it. Is this a fair assumption for both parties? Is there a better way to calculate my Google SEO revenue?

 

agerhart




msg:23316
 3:11 pm on Jan 23, 2004 (gmt 0)

>>>> Inktomi, AV,AJ, and ATW may drop the tracking code from the URL . From your experience, is this an accurate statement about direct submit program?

Not at all. We've had no problem with our tracking IDs.

redzone




msg:23317
 3:54 pm on Jan 23, 2004 (gmt 0)

Ask/Teoma has requested that you do not use the word "teoma" in the tracking parameters.... They requested that we use "teo" instead. It really has nothing to do with tracking parameters being truncated though.

I think that it affects their link popularity algo. somehow... :)

hotelmarketing




msg:23318
 4:00 pm on Jan 28, 2004 (gmt 0)

Thanks for the reply. I spoke with a sales rep from one of the large paid inclusion providers last week. She told me that their paid inclusion partners (AV, AJ, Inktomi, and ATW) give explicit details about their algorithm to better optimize their web pages. It almost sounded like the SEs handed them their algo.

tsnyderawt




msg:23319
 8:47 pm on Feb 13, 2004 (gmt 0)

hotelmarketing, what is your experience with paid inclusion partners?

I have used PositionTech and iNeedHits in the past.

Currently having a bit of trouble getting any hits from Inktomi/PositionTech and have not been able to identify the cause.

Thanks, Tom

hotelmarketing




msg:23320
 2:09 pm on Feb 24, 2004 (gmt 0)

In the past, I have played with PFI a little bit but never had any impact on my clients results.

Recently, I submitted client tracking URLs to Manual Submit PFI programs. The results have been poor. The only time my tracking URLs surface in the results is when I enter the tracked URL in the SE.

For now, I waiting to see what I learn about Yahoo PFI in Orlando.

Hope this helps.

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