"...at the moment, that's in line with what the FTC has said -- that paid inclusion doesn't need to be segregated if there's no boosting happening," he said. "I'd suspect if they were to look at it, and saw that boosting was there, they'd want it to be separated."
When asked whether Yahoo should give the public notice that some Web search results are paid for by the click, (Yahoo spokesperson) Lee said "as long as consumers are getting what they want, that's all that matters."
Unfortunately, a lot of search engines are run by some very sleazy snakes. Yahoo seems particularly bad. :( Even Google is getting that way with them putting Adwords at the top of the page that are barely distinguishable as ads. Unlike the Adwords to the right, that can't be confused.