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Warning about Inktomi Paid Inclusion
SwissGuy




msg:18048
 9:54 am on Jul 8, 2003 (gmt 0)

Please note that this message reflects a personal opinion. Take it with a grain of salt.

A year ago we joined the Inktomi Paid Inclusion program on behalf of one of our clients. Three URLs belonging to the client's site were submitted and then got weekly indexed as agreed on in the deal.

The surprising outcome, however, is that paying customers get very poorly indexed - basically only the paid URLs - by Inktomi in comparison with domains not joining the Inktomi Paid Inclusion program which enjoy full-scale indexing for free.

There seems to be some kind of wicked business logic spinning around at Inktomi/Positiontech. Frankly, a quite silly business approach and once the customer detects what's happening there he's out.

Much rather, a Paid Inclusion program should ensure - as a minimum - no decline in normal spider activities but the daily indexing of paid URLs for freshness.

Conclusion: don't join the Inktomi Paid Inclusion program if common sense rules your business.

Other observations:

Yahoo Directory: in terms of traffic probably a waste of money - in the least way overpriced - since they changed their result listing engine. The safest approach seems to indicate a paid one year listing to reap the benefits of PageRank and then sign off.

Business.com: better traffic, could bring some valuable new contacts for business to business enterprises. However, quite a bit of traffic seems to be generated by harvesting robots.

Overture et al: Which half-way intelligent user/consumer prefers paid listings over unbiased search results for his query? It's simple, none, so people search at Google, FAST, MSN, etc. where sponsored results are clearly labeled as such. The visitors you usually receive from Overture et al are:
1. Competitors
2. Paid surfers (from India, etc.) to artificially increase traffic (a major, hidden scam in the past years)
3. A blend of Joe's and Hillbillies seeking freebies or similar
4. Occasionally, a real prospective!
Besides, Overture's keyword suggestor unveils it all ;)

Any others dare to share their "consumer, take note!" experiences?

 

ritch_b




msg:18049
 10:39 am on Jul 8, 2003 (gmt 0)

paying customers get very poorly indexed - basically only the paid URLs

That's what the service offers & it's made fairly clear - paid for URLs are reindexed within the agreed terms and the non-paid URLs are crawled at a later date as would normally be the case.

Getting indexed by Inktomi for free tends always to be a slow process. What you may class as a decline in spidering activities for your unpaid URLs may well be just the norm for Ink.

IMHO, Ink's PFI service has been of great benefit for the URLs we promote. Granted, we've only got a page of each site listed in the results but with some site tweaking we're well placed in the MSN results and traffic drive is excellent - on a par with Google.

There seems to be some kind of wicked business logic spinning around at Inktomi/Positiontech

Inktomi are offering a service that offers inclusion and reindexing for the URLs you choose to submit - nothing more, nothing less - it's pretty transparent stuff.

PositionTech simply resell the service - they've no say in how it works, what it does or how it does it.

don't join the Inktomi Paid Inclusion program if common sense rules your business.

For $25 per URL, we've done very well from the service. The presence on MSN is worth its weight in gold alone. For anyone looking to promote their site on the web, this should be given good consideration. To each their own though.

My 2 penneth.

R.

mcavic




msg:18050
 3:19 pm on Jul 8, 2003 (gmt 0)

The surprising outcome, however, is that paying customers get very poorly indexed - basically only the paid URLs

A couple of months ago, I paid for 3 pages, and since then, the number of indexed pages for the site has grown to 26.

If you already have lots of pages indexed, then I agree, it's probably not worth paying. But if you aren't currently indexed at all, or if there are only a few pages that you care about, then the PFI program is helpful.

TomWaits




msg:18051
 4:17 pm on Jul 9, 2003 (gmt 0)

We have never seen free, Inky-included URL's on our sites get any detrimental effect because of the paid, Inky-included URL's that we pay for. Nor have we seen any hillbilly effect from Overture advertising. If anything, as many have attested to, you may get more % buyers from Overture than you do the window shopping you get from Google AdWords. YMMV.

hannamyluv




msg:18052
 6:05 pm on Jul 9, 2003 (gmt 0)

Hmm, have to say Ink, adwords, OV and all have been good to us. Ink delivers what it promises. Rapid inclution in its index. Nothing more or less, and with a dynamic site that has product changes constantly, this is a goldmine for us.

All of these have been very profitable for us. If it is scammers or freebie seekers, they are spending alot more than they are making off us.

We track everything so I know for a solid fact that they are profitable. Perhaps they just don't work for your site and/or market.

rmccollom




msg:18053
 6:45 pm on Jul 9, 2003 (gmt 0)

Hmm, have to say Ink, adwords, OV and all have been good to us. Ink delivers what it promises. Rapid inclution in its index. Nothing more or less, and with a dynamic site that has product changes constantly, this is a goldmine for us.

I completely agree with that statement. Ink, especially, has been very, very good to us. I think the Positiontech PFI is one of the greatest deals on the web. $25.00 and you show up on MSN within a couple of days--it really helps getting a new site rolled out.

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