I advertise with Looksmart and am quite happy with the results I'm getting.
But I notice today that if you go directly to looksmart.com and search on my keywords, my listing comes up twice -- once under "Sponsored Listings" and again under "Reviewed Web Sites"
I can't discern whether I show up in both places solely because I've paid for inclusion, or if I've been deemed "worthy" of being included in their "reviewed web sites" section. And the real question is, if I suspended my campaign with Looksmart, would I disappear from the "reviewed" section also?
Does anyone know how the "reviewed" sites fit into the results fed to MSN and elsewhere, as compared to the paid listings?