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Since Overture's purchase of those two companies...their top three results are displayed on AV and FAST's results, and I'm assuming all the portals those two supply results to.... so, why should anyone continue to pay for paid inclusion when they can achieve better results (in most cases) depending on the PPC pricing.
Best to all of you, now go fishing :)
[edited by: engine at 3:45 pm (utc) on May 14, 2003]
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It all comes down to ROI, If the top 3 overture bids are out of your range then PFI is going to look very attractive. Also in many cases it's possible to pull a good ROI on both Overture and PFI at the same time (And it's Great for branding to show up in #1 in both the sponsored results and the web results).