We have PFI with inktomi and looksmart, but are confused by the rankings in MSN.
The search terms return `WEB SITES` mostly, and although these are supplied by Inktomi, they is little similarity between pure inktomi and MSN.
Does Link Pop count for much in MSN? Our links have gone up by hundreds in last few months, and although we are well ranked in google and yahoo, we have not moved in MSN.
What is particularly puzzling is the sites above us in MSN are nowhere in google etc. There does seem to be more relevence on keywords in the TITLE, DESCRIPTION and/or the DOMAIN in MSN, but that does not seem to explain all the rankings.
MSN (including the .com) uses Inktomi's geo-targeting algo. Pure INK search does not. This can cause some fairly radical differences in rankings depending on the search terms and site location. Linking can overcome the regional bias, in that a well linked site from 'reputable' sources will boost a site which may otherwise be demoted through the nature of the targeting.
To see this at work, try a search on some terms which aren't swamped by L$ listings on the different MSNs worldwide.