During the Internet Marketing Conference in Stockholm Oct 26-27 an Altavista executive revealed a whole set of new plans, now about to be tested in the Nordic Area. The full text of the article is found here: [webmasterworld.com...]
That's what I think too and that's why I posted this in your forum Seth. I can't imagine that AV would let their regional people walk off in all kinds of directions, so that there would be dozens of flavours eventually. I think it is an "off-broadway" opening, to measure customer acceptance.