Wow powerful stuff (and surprising kind of, I'm so used to the SE's viewing us in an adversarial light)... thank you both!
So here's my first "huh?".... "Also, AltaVista does not reward Web pages that practice useless repetition. Actually, AltaVista only counts to two" So..... that means that if the body of your text uses a keyword say.... four times, the algo ignores the second two entirely??