>>This will delute the value of a Looksmart listing if it comes to pass.
The only results they will integrate will be the new pay-per-click listings. I just can't see MSN inserting Ink data (that they pay for) into the real estate currently occupied by LS unless they can generate more income. Getting a small chunk of money every time someone clicks probably adds up to more cash then getting a larger chunk only from those who pay for a LS submission.
From the other side of the fence, for Ink to have any chance at making their revenue programs work, they must convince the coach they belong in the starting lineup. Geting people to pay money for listings that are normally burried is just to difficult of a sell.
It would be great to be able to go right to Inktomi results on MSN. I just waded through 93 directory results on a search before I could see what the Inkto results were.
The directory results complete depend on chance combinations of whether any of the keywords are in the title. Frustrating to know that because of your client's company name, you're beaten going in, whereas AAA Keyword1 Keyword2 wins the game.
The Inktomi folks have always taken a lot of pride in delivering good results, albeit I think the spammers have been killing them financially... Don't know how they're doing since they've been charging for submission. But it must be frustrating for them to be put on the back page.