<apology in advance>I may have missed it in this long thread, if so, sorry.</apology in advance>
1. Consider this: How can you identify a paid entry vs free entry? 2. Ink, consider this: How can charities and non proft making organisations benefit from this? 3. Everyone: How many referals do you get from being in the Ink db? 4. Surely, SEO is still required as I've not understood this to be "positioning."