Could you image what it would have been like had we been paying INKTOMI when YAHOO kissed them off. Remember this is a NO REFUNDS no matter what, deal.
With that in mind and the fact that almost no one delivers pure INK results anymore, what's the value here.
What happens to your investment if MSN moves on. And would the money be better spent on GOTO considering their partnership with AOL now. With all the directories coming into play with the INKTOMI portals, it's difficult to get "first page" placement even if you are number one.
So how much are you willing to gamble each year that INKTOMI will maintain a relationship with their current partners???
Paying a year in advance with no guarantees? Who are they kidding???
No control over the INK partners sticking around? Who are they kidding???
Pay INKTOMI or find yourself at the bottom of the pile? Who are they kidding???
Wouldn't you love to be a "fly on the wall" of the GOOGLE marketing board-room?