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Paying INKTOMI and balancing keywords...
stcrim




msg:26993
 2:55 pm on Nov 5, 2000 (gmt 0)

In the past we have always optimized a page per KW or KP for INK. Does anyone think its possible to have 50 KW or KP on a page - a paid page that is? (A good example would be a state and the 50 top cities in that state)

Any thoughts???

 

eljefe3




msg:26994
 3:55 pm on Nov 5, 2000 (gmt 0)

From a keyword density point, it would be impossible. The most density you could have per given KW or KP would be 2%. Pretty hard to get ranked at 2% density I believe. However, if Inktomi is using some sort of "theming" then maybe some free pages would get picked up and then that paid site gets a nice boost (wishful thinking?).

redzone




msg:26995
 4:34 pm on Nov 8, 2000 (gmt 0)

eljefe3:
Not necessarily....

For example if you were to focus the page on the keyword phrase: hotel discounts

Then sprinkle in a few city names such as: New York, Chicago, Dallas

You may be able to achieve optimal rankings for:
new york hotel discounts
chicago hotel discounts
dallas hotel discounts

All from the same URL....

The question is the thresh-hold for the number you could sprinkle into the formula, the competitiveness of the target phrase, etc., etc., etc...

But isn't that what we're all about? Research, testing, and more research is the difference between success, and just saying "no that won't work"... :)

We successfully accomplished this on Excite, back in the old days for very competitive target keyword phrases....

tigger




msg:26996
 4:43 pm on Nov 8, 2000 (gmt 0)

at least under this scheme we have the benifit of knowing your page will be spidered every 48 hrs so we tweak away to our hearts content trying different ideas and if it dosn't work revert back to the old algo.

eljefe3




msg:26997
 4:02 am on Nov 9, 2000 (gmt 0)

Redzone,

>>The question is the thresh-hold for the number you could sprinkle into the formula, the competitiveness of the target phrase, etc., etc., etc...

I absolutely agree with you on this point. You can definitely target more than 1-2 KW or KP per page. My prior response I gave was to the targeting of 50 KW's on one page.

The beauty of the every 48 hour index is you can tweak and tweak to come up with an optmal number of KW's or KP's per page. I just think that the threshold will be below 50.

On a slight tangent, does the new pay for perfomance algo seem the same as the non-pay algo or is there a "double-standard" algo in place here?

redzone




msg:26998
 7:20 am on Nov 9, 2000 (gmt 0)

Yes, competitiveness of your chosen few, will determine how many keywords you can target per URL....

We've been using the same page formats as in June, that were ranking well in InkYahoo at the time..

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