Internet advertising revenues jumped to $42.8 billion in 2013, a 17% spike from 2012, according to a new report from the Interactive Advertising Bureau prepared by PricewaterhouseCoopers.
The IAB boasts that digital ad revenue has for the first time surpassed broadcast television’s revenue of $40.1 billion. But that figure doesn’t factor in cable dollars.
Total TV advertising — including network, syndication, spot, and cable TV — is still far ahead. It amounted to $66 billion in 2013, according to research firm eMarketer.
But digital advertising continues to make inroads. The growth in mobile advertising is particularly striking: a 110% year-over-year jolt to $7.1 billion, according to IAB. That’s the third year of triple-digit growth for mobile, according to the report.