And 90% of the balance is written by people who aren't qualified to give an opinion because they don't know the difference between good and crapola. :P
But seriously, when reading Yelp reviews it's best to wear a helmet to protect yourself from uncontrollable forehead slaps. Saw a post about Anthony Bourdain coming to San Antonio, TX and one genius recommended taking him to a Thais restaurant.
Msg#: 4613235 posted 7:27 pm on Oct 1, 2013 (gmt 0)
Currently running on (Boston) craigslist:
LOOKING FOR A GOOD YELP WRITER (Boston MA) Looking for someone with an active yelp account to write a review on yelp. Conditions are that your yelp account needs to be at least 6 months old with activity on it. I can pay you $25.00 for the review via PayPal. If this works with you email me back at...."
Such is the nature of Yelp reviews. At least they're getting some real reviews, when Yelp started it was 100% Yelp employee (with fake name) reviews. Their marketing strategy was to post 2-3 bad reviews for any large local service companies that would be hurt by the bad PR -- then high-pressure sell them on an account that would allow them to control "their page" (and delete bad reviews). It was pure blackmail.
Msg#: 4613235 posted 12:05 am on Oct 3, 2013 (gmt 0)
There's one surefire way to rate some types of business (ones that get used regularly enough rather than one-off services)...
The problem is that it's not going to happen due to a public backlash about the privacy issues of it.
Here it is though:
Track the usage of credit/debit cards and look for patterns of return visits. You could get plenty of data if you were Visa/Amex/Mastercard to even spot when businesses were heading south (whereby regulars start using alternative providers). If you could marry the terminals being used to specific businesses in a reliable way and knew the business type each of these is you would get an insane amount of valuable data. Link it to demographic data about the cardholders and you could spot all sorts of things; it would be a dream for me to mine that data...
If it did go ahead you would still get gaming of the ratings but it's going to be harder to do if it actually requires a large number of repeat card uses from different customers.
I have a few other ways to do something similar which I hope to test when I get better.
Msg#: 4613235 posted 3:32 pm on Oct 3, 2013 (gmt 0)
On line reviews aren't worth the paper they aren't written on.
There is really no point in reading the opinions of these half-wits with an axe to grind. If you want something - buy it. The distance selling legislation (at least in the UK) is so biased against the manufacturer/supplier that you can return it for your money back if you aren't satisfied; with no need to give a reason even if the item has been used and is in relatively poor condition.