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Study: Online News Paywalls Gain Acceptance

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Msg#: 4586230 posted 9:34 pm on Jun 20, 2013 (gmt 0)

Consumers are becoming more willing to pay for online news, although most still choose not to, a study suggests.

The percentage of UK-based web users who read paid-for content had more than doubled to 9% during the past 10 months, it said.

Gains were also seen in the US, France and Germany, although Denmark bucked the trend.

Those aged 25 to 34 appeared most prepared to pay, and men were more willing than women, the study suggests.

The research will be of particular interest to newspapers, including the Sun, Daily Telegraph, Bild and Washington Post, which are all constructing paywalls this year.Study: Online News Paywalls Gain Acceptance [bbc.co.uk]



5+ Year Member

Msg#: 4586230 posted 11:12 pm on Jun 20, 2013 (gmt 0)

I wouldn't say the Daily Telegraph demographics was 25 to 34 ! more like 45-60


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Msg#: 4586230 posted 2:33 am on Jun 21, 2013 (gmt 0)

ahh...but all both of the people who bought a subscription were 25-34

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