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Ad Delivery Based on Eye Tracking

 10:21 am on May 1, 2013 (gmt 0)

Look at something, and get more of it. Just think of the trouble some folks might get into.

An advertising system which is able to track your eye movements while you shop has been created by researchers based at Lancaster University.

The Sideways project uses software to locate faces and eye movements of shoppers captured on camera.

It could allow for video screens which change adverts depending on what you look at in a shop.

The team told the BBC they hoped the technology would be in use in shops within five years.Ad Delivery Based on Eye Tracking [bbc.co.uk]



 5:50 pm on May 2, 2013 (gmt 0)

I remember some clowns were trying to put this technology into TV sets a while back with a little camera on top of the TV or something.

Yeah, like people would buy something more annoying than their current TV

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