An warning from a previous developer that a site might lose its ranking in the SERPS because meta keywords and description elements had been removed. I removed them because they were excessively long and identical on every single page of the site.
From a supposed SEO touting for business: "move your site to Wordpress, so you can use Wordpress SEO plugins". Never mind that the platform it was on was better suited to it that Wordpress from every other point of view, or that he could provide any particular examples of what would be fixed by the plugins, or that it would be a lot easier to tweak the existing platform to fix any SEO deficiencies than to move.
"Do not ever use tables". At least that is what I think a designer I worked with had been told. What he needed was a two column table. What he did was:
and within that each row was:
<p><b>Column one text:</b> Column two text</p>
and then set "#details p b" to fixed width in the CSS
Thank you for not subtitling the thread "Worst advice you have ever GIVEN..."
or that he could provide any particular examples
By the usual yawn-provoking coincidence I have just this minute come from a neighboring thread [webmasterworld.com] where someone frivolously suggested sneaking a superfluous "not" into someone else's page text.
Now, if only I could figure out why the "highlight=msg" trick only works on alternate Tuesdays...
At conferences, in blog posts, and often in tweets there are a group of SEOs associated with tools, either directly or indirectly who consistently give SEO advice mixed with tools to make it happen (tools that happen to be sold by their patron or employer). The SEO advice is given in the context of a technique, but the technique almost always involves using a tool to help make it happen. Getting SEO advice from that group is like obtaining recipes from Campbells Soup- every recipe has cream of mushrooms in it.