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Rise In Online Ad Clicks On Smartphones
Let Your Fingers Do The Stumbling
SevenCubed

WebmasterWorld Senior Member



 
Msg#: 4503497 posted 3:15 pm on Oct 3, 2012 (gmt 0)

Interesting short article here about a higher percentage of mobile advertising click through rates and that it may actually be due to design rather than genuine interest.

Stubby fingers may be the reason many consumers end up checking out advertisements on smartphones and tablet computers.

Facebook Inc. (FB), Google Inc. (GOOG) and other technology companies have puzzled over how to make advertising work on mobile devices. But it turns out that tablet-computer and smartphone users, when reading news sites, are more likely to click on ads than those using computers, a new survey suggested. [nasdaq.com...]


Do any of you who follow your stats closely notice whether or not you have higher CTR from mobile visitors vs desktop -- that would confirm what is said in this story?

 

Leosghost

WebmasterWorld Senior Member leosghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4503497 posted 3:18 pm on Oct 3, 2012 (gmt 0)

Been saying this for a long time now..

piatkow

WebmasterWorld Senior Member piatkow us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4503497 posted 5:28 pm on Oct 3, 2012 (gmt 0)

HAven't noticed it on my sites yet but I know that I have a lot of finger trouble using the screen on my phone.

phranque

WebmasterWorld Administrator phranque us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4503497 posted 9:26 pm on Oct 3, 2012 (gmt 0)

from the mobile user perspective I can only say - WERD!

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