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What is THAT word (or phrase)?
Is there a short phrase or word that describes...

 7:51 pm on Sep 27, 2012 (gmt 0)

We are trying to set up a section of our website that describes a service...and we can't think of a single word (or very short phrase) that adequately describes that service.

We want to offer a service that is similar to 'reverse engineering', but without the actual physical part.

Imagine if someone comes to you with a bicycle withOUT a chain. They want the bike to move/work...so we "invent" a chain.

Or maybe they bring an plastic chemical tank in and they want us to make a 'bracket and frame' that will allow the plastic tank to be mounted in a pick-up bed and then, after unloading, able to be rolled around easily.

I hope this explains the idea?

For some reason we can't think of a simple word or phrase that we can use on the site to promote this service.

Any ideas?

(Yes...I understand the irony of the post. :))



 8:00 pm on Sep 27, 2012 (gmt 0)

"missing bit".."missing part"..missing link".."fixit".."imagineer".."imagineers".."imagineering"

HTH :)


 8:28 pm on Sep 27, 2012 (gmt 0)


Andy Langton

 8:37 pm on Sep 27, 2012 (gmt 0)

Bizarrely enough, I've actually come across what sounds like a very similar case. In that instance the big challenge was that the audience also didn't know how to describe it either :)

If it was me, I'd be tempted to come up with something memorable as an aid to promoting awareness that such as service is possible.


 9:16 pm on Sep 27, 2012 (gmt 0)

engineer ?
problem solver ?
think tank ?
the missing link ?


 9:26 pm on Sep 27, 2012 (gmt 0)

improve, make usable, enhance, increase productivity ?


 9:30 pm on Sep 27, 2012 (gmt 0)

We Put Thing In Thingamajig


 9:45 pm on Sep 27, 2012 (gmt 0)

i think dubya woulda called it inventrication.


 9:45 pm on Sep 27, 2012 (gmt 0)

Ohhhh I like this, a Friday word game on Thursday. I'm going to try to conjure something up too but so far I like Lawman's :)


 10:25 pm on Sep 27, 2012 (gmt 0)

top level: Custom Solutions

Then you do:
Custom Engineering Solutions
Custom Parts
Custom Parts Creation


 12:36 am on Sep 28, 2012 (gmt 0)

I couldn't see my screen very well when I posted earlier from my mobile but now that I'm back on desktop...the single word I came up with was "fabrication" but I see Gibble has already suggested it.

Something that is important to take into consideration of course is regional slang and also that younger people's vocabulary tends to be limited so they might use the word "make" -- knowing your audience is important here.

Just to expand on Gibble's suggestion and after looking at suggested search terms in a drop down box...

I would say: specialized-fabrication-technologies.html -- that covers the main and supporting theme.

Follow it up with a title and/or meta description tag that varies around the theme in case you miss the target: "Our Fabrication Company Has Specialized Tools, Technologies, And Equipment To Get Your Invention Ideas To Work For You" (something along that line of thinking). And needless to say a healthy balance of density (3%) and prominence (75%) which is all inclusive your meta title, meta keyword, meta description, as well as paragraph content.

There is a good opportunity here to attract clients that may still be in the thought stage -- those who are searching for "invention ideas" -- if you can rank for that term alongside your targeted one you have the potential to help an entrepreneur find her manufacturer before she even has her idea yet. You can also cater to that person: "Are you searching for invention ideas? Have you considered the manufacturing process yet? Call our shop for friendly advice".

I might be able to dream something up tonight (literally) and if yes I'll post it tomorrow otherwise that's the best I can come up with.

Afterthoughts...I like "engineering" too but it is an expensive and intimidating sounding word, ohh scary says the young mind, "fabrication, build, make, invent", are more friendly and inviting words for a younger audience.

Know your audience!

brotherhood of LAN

 12:47 am on Sep 28, 2012 (gmt 0)

'bespoke' is another.


 2:17 am on Sep 28, 2012 (gmt 0)

Should someone mention the actual word here, this thread will likely outrank your site...


 2:23 am on Sep 28, 2012 (gmt 0)

Oops, but really there was actually no way of accurately presenting it by using widgets. I'm aware of that logic for Webmaster World but it can become very restrictive in properly answering a question.

The option is to continue to post replies while avoiding the keywords I used above and if the thread becomes long enough it will cause the prominence to increase to well over 90% in which case it becomes over-optimized and will sink in results.


 6:09 am on Sep 28, 2012 (gmt 0)

"bespoke" is a Britishism. Is that your market?

otoh "fabrication" would make me uneasy because it's got the secondary meaning of making things up. "We Put the Thing in Thingamajig" (halfway up this thread) would be a great slogan-- once you've figured out what it's a slogan for! Or an image of a jigsaw puzzle with a missing piece. You've never seen the piece but you can figure out what it needs to be.

It's like a hardware store isn't it? You go in with no idea what you need, just that you need something, and by golly they've got it.

:: wandering off to consult Spalding's dictionary ::


 10:10 am on Sep 28, 2012 (gmt 0)

Think it used to be called Technology [en.wikipedia.org] back when "hardware" meant tools.

"Bespoke" is the word I would reach for. Didn't realise it was a Britishism until I saw it on the BBC website this week. However, my thesaurus suggests (among other things):

But my favourite, with the right connotations, is


 12:28 pm on Sep 28, 2012 (gmt 0)

Magic Ingredient


 12:30 pm on Sep 28, 2012 (gmt 0)



 12:40 pm on Sep 28, 2012 (gmt 0)

Bidules, machins, trucs, choses..if you are Quebec based :)


 12:53 pm on Sep 28, 2012 (gmt 0)

Trigger, Bridge, Seed, Harvest
Pot o'Gold :)


 12:58 pm on Sep 28, 2012 (gmt 0)

"Bespoke" seems quite close, but that word is just not really used in our area of the country. In fact, I'm not sure if I've ever heard of the word until this thread?

"Bespoke Engineering" is closer, but this implies we are 'licensed engineers', and we aren't.

"Bespoke Fabrication" is ok, but we would use the term "custom fabrication" in our industry. The concept that seems to be missing from "custom fabrication" is that the customer doesn't know what part he/she needs, only that their widget won't work without a "widget bracket" and the "widget bracket" may or may not even exist. The customer just needs something that helps accomplish a task, but they don't know what the thing IS.

A good example of the market we are trying to capture is making missing parts for old machines (that were made by companies that no longer exist.) Or modifying an existing machine to get it to do another task.

We aren't exactly going to 'invent' anything, but that may happen in the process. ("Serendipity fabrication?")

I do like the tagline "We put the thing in the thingamajig".


 1:17 pm on Sep 28, 2012 (gmt 0)



 1:22 pm on Sep 28, 2012 (gmt 0)

IMO "retooling" = ding, ding, ding = winner ..


 2:36 pm on Sep 28, 2012 (gmt 0)



 2:39 pm on Sep 28, 2012 (gmt 0)

A good example of the market we are trying to capture is making missing parts for old machines...

Well with that added focus I would say "after-market", or if I was looking for a likely obscure piece: scrap yard, wreckers, antiques, replacement parts.


 2:58 pm on Sep 28, 2012 (gmt 0)

Missing part re-fabrication

MPR for short - you could design a logo that uses the letters combined and overlapped with one of the overlapping sections missing.

Missing item re-fabrication


Missing component re-fabrication


 3:32 pm on Sep 28, 2012 (gmt 0)

Bingo (since bing is already taken:)


 1:42 pm on Sep 29, 2012 (gmt 0)

I believe the word you are looking for is Retrofit


 5:05 pm on Sep 29, 2012 (gmt 0)

Actually a good definition for bespoke is


 6:22 pm on Sep 29, 2012 (gmt 0)

ScottM and rocker - how about "retrofiX" - it's probably even brandable - catching the retrofit sense and the fixing stuff sense.

This 44 message thread spans 2 pages: 44 ( [1] 2 > >
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