homepage Welcome to WebmasterWorld Guest from 54.204.58.87
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Local / Foo
Forum Library, Charter, Moderators: incrediBILL & lawman

Foo Forum

    
Rupert Murdoch's The Times To Allow Limited Search Engine Indexing
engine




msg:4500321
 6:02 pm on Sep 26, 2012 (gmt 0)

n May 2010, News Corp.ís The Times newspaper said it would block search engines from indexing its stories, believing it must remove all possibility of free access as it introduced digital payments.

Two years later, that philosophy is being up-ended. In the next few weeks, paidContent understands The Timesí website will begin showing articlesí first two sentences to search engines, in a marketing exercise designed to attract new subscribers.

The limited free preview does not alter News Internationalís belief that it should continue charging for The Times (visitors will be invited to subscribe to read full articles). But it does suggest that, having signed up 130,751 digital subscribers since mid-2010, the publisher is having to look in new places to maintain customer acquisition momentum.

Rupert Murdoch's The Times To Allow Limited Search Engine Indexing [paidcontent.org]

 

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Local / Foo
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved