As is usual for the BBC, it is way behind in so many ways, when one considers what we have been discussing here and elsewhere for years..but may be of interest..
I could only find one paragraph to quote which did not make me smile and think "where has he been hiding" :) , but then again maybe all "this*" is what the average person is unaware of..never hurts to know what the average person is thinking if it is relevant to your business..nor what the tech "journalists" ( although Karmesh Vaswani is from Infosys, so one would have expected the piece to be more up to date ) are telling the public what they think is important..
For many, the advent of digital technology may seem like the final nail in the coffin for the traditional High Street retailer, but this is actually far from the case.
* I use "this" to mean the very basic level of information re online marketing and tech which he he is writing about , not the kind of detailed discussions here or elsewhere on the web re marketing, the average member of the public would ( If the comments in non marketing IT fora such as "el reg" are anything to go by ) have us all burnt at the stake ! :)