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Gartner: By 2016 Microsoft To Position 3 in Tablets & 2 in Smartphones

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Msg#: 4468017 posted 4:01 pm on Jun 21, 2012 (gmt 0)

Having looked at the announcements this week, it looks to me as if it's quite possible to achieve those goals.

What do you predict?

Gartner: By 2016 Microsoft To Position 3 in Tablets & 2 in Smartphones [tech.fortune.cnn.com]
Microsoft (MSFT) currently has a 4.2% share of the worldwide smartphone market and 0% share of the market for tablet computers, but that didn't stop Gartner from predicting back in April -- two months before this week's big Windows 8 announcements -- that Redmond was about to take a significant share of both.

"IT departments will see Windows 8 as the opportunity to deploy tablets on an OS that is familiar to them and with devices offered by many enterprise-class suppliers," Gartner's Carolina Milanesi wrote in an April 7 press release. Without having heard about -- never mind seen -- the Surface tablets, she predicted that Microsoft would grab a 4.1% share of the tablet market before the end of 2012 and an 11.8% share by 2016. That would put Surface in third place after Apple's (AAPL) iOS and Google's (GOOG) Android.

Microsoft releases own tablet "Surface" for Windows 8 and RT [webmasterworld.com]
Windows Phone 8 Smartphone O/S Preview



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Msg#: 4468017 posted 5:32 pm on Jun 21, 2012 (gmt 0)

I'd say, it all still hangs in the balance depending on how MS' hardware partners will react after having been kept in the dark about MS developing a tablet

Microsoft kept PC partners in dark about Surface [reuters.com]

Microsoft Corp kept its personal computer partners largely in the dark about its plans to launch a competing tablet computer, with some long-time collaborators learning of the new gadget only days before its unveiling

and if Acer founder Stan Shih knows more than the others (or most)

Microsoft own-brand tablet PCs a ploy to drive Windows 8 adoption, says Acer founder [digitimes.com]

has commented that Microsoft has no real intention to sell own-brand tablet PCs and the offering is an ploy to boost adoption of Windows 8.


WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

Msg#: 4468017 posted 9:17 pm on Jun 24, 2012 (gmt 0)

There's an entire ecosystem built around the phones and tablets that MS doesn't have and many others have failed to get.

They obviously could get to #3 without too much trouble simply because there isn't any other serious contenders behind iOS and Android, so #3 is a shoe-in.

As a matter of fact, it's more a simple statement of fact that MS Windows 8 will be the #3 tablet and maybe smart phone than a prediction.

The real question is can they get enough mind share to move up to #2 or #1, that's the real interesting issue, not whether they can get to #3.

They haven't even launched it and they're probably already #3 ;)

Big whoop.

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