|Intel to target ads to TV viewers, with facial recognition devices.|
Get your anonymous masks ready for TV watching..
Intel are trying to make it possible to show you ads on your TV, based upon your age and gender ( as identified by cameras in their set top boxes ) "precise user monitoring and feedback" ..
Larry rumored to be kicking himself ( and others ) for not having thought of it first ;-))
The following quote from 1984 was posted in the comments on el reg to that piece..
|"The telescreen received and transmitted simultaneously. Any sound that Winston made, above the level of a very low whisper, would be picked up by it, moreover, so long as he remained within the field of vision which the metal plaque commanded, he could be seen as well as heard. There was of course no way of knowing whether you were being watched at any given moment. How often, or on what system, the Thought Police plugged in on any individual wire was guesswork. It was even conceivable that they watched everybody all the time. But at any rate they could plug in your wire whenever they wanted to. You had to live -- did live, from habit that became instinct -- in the assumption that every sound you made was overheard, and, except in darkness, every movement scrutinised" |
We already have cameras watching us all the time thanks to Kinect and PS3's motion sensor camera. Not to mention most, if not all, current laptops have cameras installed for Skype plus the phone has a camera, etc.
Who's to say they're really off when we think they're off just because that little light goes off?
Anyway, Intel could easily test this theory with some prototype on a Kinect or PS3 but I'm thinking people are going to willing welcome those cameras on the TV under the guise as "Skype ready". The facial recognition and ad targeting will be a surprise bonus feature.
I can't see many people going for this as don't most people just fast forward through the ads. The whole thing sounds a bit George Orwell TBO
I don't like the idea of my images being viewed by anyone - machine or person. When I am watching TV I do not always exhibit the sartorial elegance which I affect when going outside the house. Indeed sometimes in the hot weather I don't even wear a tie. (Except of course during the queen's 60th jubilee celebrations).
Brilliant idea. Now I just put a ten pound note in front of the set top box to see what adverts the Queen of England is watching!
Either that, or lots of people will put tape over the little camera rendering the idea useless.
|We already have cameras watching us all the time thanks to Kinect and PS3's motion sensor camera. |
Although we don't have those, we do have one exercise program with a camera. I moon it frequently (just in case.)
I have a mental image of a couple on the sofa enjoying a healthy relationship whilst forgetting the TV is on in the background. The facial recognition camera focusing on the nearest thing to a face it can see - the male backside - will be serving ads for hair removal cream, re-constructive plastic surgery, spot removal cream, soap and breath fresheners.