Foursquare is about to start trying to make big money.
The plan: allow merchants to create coupons for the people who "check-in" to their business locations.
In a Q&A with the Wall Street Journal's Spencer Ante, Foursquare CEO Dennis Crowley says the idea is that merchants will use their Foursquare "dashboard" to figure which kinds of customers they need to incent to come back to the store.
What has taken them so long! This seemed like a no-brainer for Foursquare when I first suggested it ages ago.
Maybe the timing wasn't right before with all the Groupon hype. Now you barely hear anyone mention Groupon, except complaints, while Foursquare has built up quite a following. Could be ripe for the picking.
Seems like they also miss some other obvious add-on business like prompting people to order delivery food, etc. when they aren't checked-in anywhere.