Who knows! I had a dream last night that on April 1st G will launch a new update to AdWords with 2 new tabs! They are:
TimeSuck Facebook style timeline of the minutes you've spent comprehending, managing and tweaking AdWords since account inception. Total minutes convert to points for use in Adwords Rewards. Buy your own appreciation gift from Google with your points for using AdWords and never feel left out at the end of the year. Get that refrigerator you thought you deserved back in '06 or '07 and extinguish your envy.
McGruff Finds evil. So you think you've got a less than white hat idea to raise your CTR? McGruff tracks it down. McGruff animation pops up on your screen to warn you of your errant ways and puts your account in a "doghouse". McGruff animation is the abandoned paper clip help character from the trash heap of history early Windows reshaped by poached Microsoftie into the McGruff figure. Escape the house by using the points from your Adwords Rewards (yes, the points you were going to use for your refrigerator) to buy McGruff doggie treats. The more evil, the more hungry Mr. McGruff gets.
Jescasc: I'm with you on that. Sometimes search results in Google should just embarrass G algo writers. For example, a keyword phrase related to fitness products results page is polluted with page one results for a completely unrelated hair care product and the company is listed as a Brand as well. Where's the disambiguation, semantic indexing? Polysemes are not problem with Bing/Yahoo & DuckDuckGo.