ITV has written to Apple to warn the Silicon Valley technology giant off using its three-letter name for its long-awaited, “iTV” smart television.
Apple has dabbled with television sets in the past but has yet to produce a device with the power to shake up the broadcasting market in the same way that the company’s iPod has with music or the iPhone and iPad managed with mobile phones and tablet computers.
However, that is expected to change later this year. Apple has never confirmed plans for an “iTV” but expectations that it is preparing to launch one are gathering pace.
I guess most things with an "i" in front need to make sure they have their trademak in place.
Msg#: 4416987 posted 10:14 am on Feb 14, 2012 (gmt 0)
I do feel sorry for Apple here a little bit. Obviously this is an existing trade name, and they have no right just to use to as their own, but they've got to be a little bit gutted that they can't use it - it would fit so nicely with the rest of their brand names.
Msg#: 4416987 posted 10:23 am on Feb 14, 2012 (gmt 0)
Officials have begun confiscating iPad devices from stores in China after a court ruled in December that Apple was guilty of infringing the trademark of Chinese monitor biz Proview.
The hardline action comes even though Apple is still awaiting the result of its appeal against the original December 2011 ruling in favour of Shenzhen-based Proview, which registered the “IPAD” trademark way back in 2001.
Msg#: 4416987 posted 6:50 pm on Feb 14, 2012 (gmt 0)
Its an intrinsic problem building a brand around a single letter (or even a common word, something Apple also had problems with): there is just too much chance that someone else will own a trademark on it somewhere.
Google had the same problem with Gmail in several countries.