Msg#: 4415579 posted 4:48 pm on Feb 9, 2012 (gmt 0)
Heh. Look at the RFP's on some of the freelancing sites for "buyers" requesting any number of positive product reviews, inbound links, "unique articles," "respun articles," or even "page likes." You can buy anything, which is what makes testimonials and reviews such a worthless asset by which to judge a product or service.
The one that gripes me the most is respun articles. "Take the content from this site and respin it so it's unique." Translation: steal it and make it so I can't get caught. The reason this bugs me so much is the web has always been about content, and when you hunt down a topic you find there's generally one authoritative answer and the rest are gross regurgitations of the original. This floods the web with bombast and it sucks.