I've been in the web game (brochure sites in the early days, then php applications for about 4 years) for about 6 years now but have never had a "official" company identity until recently.
Going to get some business cards printed but would love some input regarding the actual description line to use.
I have a little "army of one" company, so I've been playing around with "<company> Internet Applications", "<company> Web Development", "<company> Development: sites and applications", etc., etc.
I can't land on anything that sounds relatively sophisticated without people going "what's an Internet Application". I don't just want to say "web sites" because every time I use that in an introduction, people typically give me the "Oh, my 12 year old nephew does websites too".
So, what do you folks think would get across what "we" do in just a few short words?
Any and all suggestions greatly appreciated.
[edited by: lawman at 1:41 am (utc) on Dec 18, 2011]
And you need a little catch phrase like: We build intelligent scripted web sites, not just dumb web pages.
Not too catchy, but you get the idea, something you would say to the people in one quick sentence that wouldn't get the "my 12 yo nephew does that" type of response unless the 12 you built twitter or facebook ;)
For my own stuff I can usually sum up what I do in 10 words or less when I really put my mind to trying to explain it easily. The goal isn't to make a spec sheet, just enough they get the idea and it catches their interest to continue the conversation.