Adobe this morning announced its acquisition of Efficient Frontier, a digital marketing company, without disclosing the financial terms of the deal.
Adobe says the acquisition of the company will enable it to add multi-channel ad campaign forecasting, execution and optimization capabilities to its existing Digital Marketing solutions. Notably, Efficient Frontier will bring to Adobe social ad buying capability for Facebook, employing the company’s optimization algorithms to predict results and drive greater digital marketing ROI for its clients.
It may interest some to know that Webmasterworld was *the* first place Efficient Frontier started to market itself. When I joined Efficient Frontier to build out Sales, for lack of a marketing budget I went to the place online where big PPC advertisers congregated. That was WebmasterWorld's AdWords and Overture forums. Getting the word out in the context of engaging with those on this forum to discuss large-scale PPC campaign management worked very, very well for us.
To Brett and everyone else here who I've interacted with over the years, my hat's off to you!