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FTC Online Privacy Plan Proposes 'Do Not Track' Option for Web Users
Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4237513 posted 7:08 pm on Dec 1, 2010 (gmt 0)

Agency Proposes 'Do Not Track' Option for Web Users [nytimes.com]
The New York Times
December 1, 2010


WASHINGTON The Federal Trade Commission advocated a plan on Wednesday that lets consumers on the Internet choose whether they want information about their browsing habits to be collected, an option known as "do not track."

The F.T.C.'s proposal, a framework for commercial use of consumer data, would make consumer privacy the default position and would let Web users decide whether Internet sites and advertisers can build profiles of their browsing and buying habits as well as collect other personal information.

The recommendations, in a report released by the commission that solicits public comment over the next two months, are based on the commission's belief that current practices regarding privacy protection have not kept pace with the rapid growth of technology and new business models....

 

piatkow

WebmasterWorld Senior Member piatkow us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4237513 posted 7:40 pm on Dec 1, 2010 (gmt 0)

Considering the cavalier disregard of privacy laws by Google will this have any effect? Or is it just UK privacy laws because they know that the USA refuses to enforce the extradition treaty that they signed.

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4237513 posted 7:59 pm on Dec 1, 2010 (gmt 0)

How do you NOT TRACK someone WITHOUT keeping a database of who not to track?

Who would keep the database?

Propools

10+ Year Member



 
Msg#: 4237513 posted 8:28 pm on Dec 1, 2010 (gmt 0)

OK, a couple things on this without having had read the FTC's proposal.

1. Try telling that to WalMart who does a different variation of this but does it through credit card transaction data retention.

2. What does it matter? It will end up on Wikileaks anyway.

3. If you're out in the public domain (ie. The Internet) you have virtually no privacy, so what's it matter?

4. Is this going to be something kinda sorta like the Opt-In "Do Not Call" list?

Propools

10+ Year Member



 
Msg#: 4237513 posted 9:30 pm on Dec 1, 2010 (gmt 0)

OK, I got the report. It's a bit more to it than what the Times bring up. So, read it for yourself.

[ftc.gov...]

It's 122 pages, so it may be a good night time read.

Sgt_Kickaxe

WebmasterWorld Senior Member sgt_kickaxe us a WebmasterWorld Top Contributor of All Time



 
Msg#: 4237513 posted 11:18 am on Dec 2, 2010 (gmt 0)

Do Not Track should be ON by default, please!

The ultra deep pockets of corporations like Google can purchase the information from now-suspecting internet users instead of collecting it and profiting upon it at no cost.

pawas

5+ Year Member



 
Msg#: 4237513 posted 12:23 pm on Dec 2, 2010 (gmt 0)

Will that affect affiliate cookies ?

enigma1

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4237513 posted 3:42 pm on Dec 2, 2010 (gmt 0)

I wonder, how are they going to give the option, will they control isps and hosts?

I have no problem with cookies, baked or not they stay in the oven.

wrockca

5+ Year Member



 
Msg#: 4237513 posted 6:22 pm on Dec 2, 2010 (gmt 0)

So does this mean that we cannot use Google Analytics and or other tools to track our visitors, page retention and many other metric for online business? If so how would a business know how to improve their site for visitor experience? Or is this targeted more at people buying data lists? So far I have not really found a clear message.

Bentler

10+ Year Member



 
Msg#: 4237513 posted 8:28 pm on Dec 2, 2010 (gmt 0)

How do you NOT TRACK someone WITHOUT keeping a database of who not to track?


It would simplify things if the cross-site tracking were opt-in only. This would have the added advantage of automatically protecting the privacy of underage web users.

jdMorgan

WebmasterWorld Senior Member jdmorgan us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4237513 posted 10:12 pm on Dec 2, 2010 (gmt 0)

From the quote in the initial post:

... framework ... would make consumer privacy the default position


Jim

Dinkar

10+ Year Member



 
Msg#: 4237513 posted 8:57 am on Dec 3, 2010 (gmt 0)

Actually, there should NOT be 'Do Not Track', 'Do Not Call' options (registry/database). It should be 'Track Me' and 'Call Me' option. Such database can be created either by each company that is willing to track / call their customers etc or by some agency.

Current 'Do Not Call' option is useless. There are thousands of companies that has created their own 'Do Not Call' databases. It's not possible to register with all those thousands of databases to stop junk calls and SMS.

Yes, there is national level 'Do Not Call' database but it is also useless. Because even if you registered with it, still you will get junk calls and SMS :(

frontpage

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4237513 posted 8:15 pm on Dec 3, 2010 (gmt 0)

How do you NOT TRACK someone WITHOUT keeping a database of who not to track?


Add a tag to the end of your Browsers User Agent like this:

Mozilla/5.0 (Windows; U; Windows NT 7.1; en-US; rv:1.9.3.12) Gecko/20101027 Firefox/3.6.12 NOTRACK

That way no user has to register for the privilege of not having their privacy violated.

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