Be careful with the opt your site out method. You have to email them, prove the site is yours (providing registration details) and then watch out for crawls from all over the place.
more information on that at the nodpi org site. Interesting responses from some who did opt out their domains...
Note that webmasters should NOT have to opt out anyway. If companies like phorm wish to profit from our site content they should ask us to opt in.
yoshimi. Phorm places a black box in the center of an ISP. It records all data going in and data going out (ssl currently excluded).
If you are phormed everything you read and write on this site will be copied by phorm. Even if you read and write in the webmaster world supporters private forum, or any secret moderators forum all that information will be copied and processed by phorm.
The EU have previously stated that any type of advertising like this has to be opt-in only. ISP customers must be fully informed that their browsing information will be processed in order to serve them targeted ads, and that it is their choice to be profiled if they wish.
The EU announcement yesterday specifically addresses the UK governments failure to take action against BT/Phorm for their illegal trials in 2006 and 2007.
In 2006 and 2007 they trialled the system on an alleged 100,000+ users. This included not only home users but businesses and minors.
None of those users had the choice to opt in or even opt out - it was done in stealth and when they were rumbled they tried to cover it up.
The police, home office, ICO, BERR all passed the buck saying it was the other departments remit and not theirs. The EU announcement yesterday is that legal action is being taken against the UK government for not doing what they should have done and a) fined companies for clear breaches of numerous acts and laws, b) prevented those and similar companies from continuing to work in their current state.
Anyone heard of Kip Meek?
Kip Meek joined the board of Phorm in December 08 and was issued with 100,000 shares options...
The same Kip Meek is a tax payer funded broker for the UK internet policy working on the Digital Britain review. Effectively he advises Lord Carter of BERR.... a government department which should have taken action against phorm.
Lord (Stephen Carter) used to work for OFCOM - the industry regulator which surprisingly backed phorm last year.
Kip Meek used to work for OFCOM...
Prior to becoming a peer Carter used to work for PR and lobbying group Brunswick, whose current clients include Phorm...
Kip Meek used to work for .... BT
Now maybe you can see a pattern here, and why no action has been taken against BT or Phorm?
[edited by: Frank_Rizzo at 8:04 pm (utc) on April 15, 2009]