|Hello Kitty turns attention to young men|
| 7:45 pm on Dec 28, 2007 (gmt 0)|
|TOKYO - Hello Kitty is no sexist. |
The cute cuddly white cat from Japan's Sanrio Co., usually seen on toys and jewelry for girls and young women, will soon don T-shirts, bags, watches and other products targeting young men, company spokesman Kazuo Tohmatsu said Friday.
"We think Hello Kitty is accepted by young men as a design statement in fashion," he said.
The feline for-men products will go on sale in Japan next month, and will be sold soon in the U.S. and other Asian nations, according to Sanrio.
The usual bubble-headed shape of Hello Kitty was slightly changed for a more rugged, cool look to appeal to men in their teens and early 20s.
Associated Press [news.yahoo.com]
The apocalypse is here.
| 7:53 pm on Dec 28, 2007 (gmt 0)|
Parents- save the $36 from a Hello Kitty shirt and just give your son a free sign asking people to please beat the cr*p outta him!
| 7:54 pm on Dec 28, 2007 (gmt 0)|
|Hello Kitty was slightly changed for a more rugged, cool look to appeal to men in their teens and early 20s. |
They're probably looking for ideas on how to make Hello Kitty appeal to "rugged" young men. Any suggestions?
How about free Sponge Bob back pack with every purchase?
| 12:20 am on Dec 29, 2007 (gmt 0)|
Hmm. Do young men like young cats?
| 12:27 am on Dec 29, 2007 (gmt 0)|
Well, if they spun off a new brand using a different word for "Kitty" (yet same meaning on one level), I could see THAT taking off among young men/boys.
| 2:34 am on Dec 29, 2007 (gmt 0)|
Lose the bow, and give "him" a mouth. Regardless, watch it test the axiom, "any publicity is good publicity."
This is a... bold...? risk for such a long-established brand.
| 12:38 pm on Dec 31, 2007 (gmt 0)|
Aaaaaargh. Aaaaaaaargh. There is too much Hello Kitty in the world. And it is spreading like a virus.