My best customers are from the older generation. They often say 'have I done this OK' 'hope I have not messed the order up' etc In reality they are the ones that never do - the younger generation may be more web savvy but they are not as diligent!
The older generation also have more money in my area as well Long may they continue
My parents are retired. They, and their siblings, friends, and acquaintances, are all online, lots. What I would call the 'recently retired' generation (the pre-boomer/ fifties generation) are totally into the internet.
All the talk you hear about the younger age groups being more 'net savvy' might be true in technical terms, but as far as who is actually buying I would guess that 40% of our sales are to 50+. But that does not tell the whole story - they nearly always spend a LOT more.
Basically, the kids buy gadgets, their grandparents buy $40,000 systems.