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Duh! Microsoft 'wakes up' to Google ad success
Google's success forced it to consider advertising as a new revenue stream
bobothecat




msg:3265982
 10:54 pm on Feb 27, 2007 (gmt 0)

Google's success forced the company to consider advertising as a new revenue stream beyond its traditional licensing and subscription model, Microsoft's Chief Software Architect Ray Ozzie said at a Goldman Sachs investor conference in Las Vegas.

[money.cnn.com...]

 

vincevincevince




msg:3266560
 12:11 pm on Feb 28, 2007 (gmt 0)

That's just too funny! If a company that size hadn't investigated such models in the past then there's something really wrong...

engine




msg:3266650
 2:18 pm on Feb 28, 2007 (gmt 0)

Watching Google Inc. rake in advertising revenue ''was a wake-up call within Microsoft,'' the company's top technical executive, Ray Ozzie, said Tuesday. But he said Microsoft plans to do more than simply mimic Google by rolling out Web-based versions of desktop programs or following its particular search and advertising model.

Ozzie, who has only made a handful of appearances since his promotion last June to replace Bill Gates as chief software architect, told analysts and investors at a Goldman Sachs conference in Las Vegas that he has been laying the groundwork for programmers across the company to build Internet-based software.

Microsoft: Google Was 'Wake - Up Call' [nytimes.com]

walkman




msg:3266660
 2:37 pm on Feb 28, 2007 (gmt 0)

MSFT is notorius for letting others take the plunge and see if it works. Then they enter and crush them. With Goog now I am not so sure they can repeat that...

Zamboni




msg:3266674
 2:54 pm on Feb 28, 2007 (gmt 0)

They should give out a free version of Vista that displays ads on the desktop and at startup etc.. They would eventually make more on each version of Vista then what they make to license it outright.

rogerd




msg:3266683
 3:07 pm on Feb 28, 2007 (gmt 0)

>>Then they enter and crush them

Or buy them, rather unlikely with Google's market cap.

By and large, being a follower has been an effective strategy for MSFT. Let a bunch of little guys mess around developing stuff, wait until the market chooses the small fraction of worthwhile ideas, and then enter the market one way or another.

Google's meteoric rise negated that strategy. At any given moment, Google always looked like too much money for too little value. By the time it was clear that they were for real, it was too late for an acquisition strategy and Google was strong enough to fend off a direct competition strategy. Yahoo fell into the same trap by declining to buy Google when they could have.

flack47




msg:3266691
 3:09 pm on Feb 28, 2007 (gmt 0)

>They should give out a free version of Vista that displays ads on the desktop and at startup etc..

Right, and the ads could require a ridiculous amount of memory and make it necessary to upgrade your computer more than Vista alone already does.
Oh! Then they could bring about some sort of security issues that you will later have to download 15 patches to fix. ;)

Zamboni




msg:3266717
 3:32 pm on Feb 28, 2007 (gmt 0)

Right, and the ads could require a ridiculous amount of memory and make it necessary to upgrade your computer more than Vista alone already does.
Oh! Then they could bring about some sort of security issues that you will later have to download 15 patches to fix. ;)

I'm just the idea man, details aren't my problem :)

I wonder if I can patent an idea that requires someone elses product?

Idris




msg:3266749
 3:57 pm on Feb 28, 2007 (gmt 0)

It can be easily done though.

I guess MS are a massive company so they should be on top of stuff but I've been surprised at the desire for people to snap away at the few small small sites that I run - there have been several things that I have put off and it seems others have decided that they can do better because of this and have launched competing sites (so if you let things slide a little you can quickly find yourself out of the picture).

[edited by: Idris at 3:58 pm (utc) on Feb. 28, 2007]

Fiver




msg:3266787
 4:34 pm on Feb 28, 2007 (gmt 0)

Or buy them, rather unlikely with Google's market cap.

actually, they should buy Yahoo.

arbitrary




msg:3266803
 4:45 pm on Feb 28, 2007 (gmt 0)

Microsoft needs a smarter and more generous version of AdSense. That may not crush Google but it would be a swift, hard kick to the groin.

walkman




msg:3266842
 5:23 pm on Feb 28, 2007 (gmt 0)

>> Microsoft needs a smarter and more generous version of AdSense. That may not crush Google but it would be a swift, hard kick to the groin.

Yp, and MSFT can take the loss--or less earnings, as they'd probably still break even--for a while while Google cringes.

Animated




msg:3267293
 1:37 am on Mar 1, 2007 (gmt 0)

i think microsofts main $$$ sources now come from his Windows applications and maybe the xbox , they have failed in the other attempts when they tried to mimmic others such as mac's ipod and google, but microsft has the cash for now and doesn't seem to be affected all to much from losing to them.Now all google needs to d now is make a desktop application like windows and its slowly good bye for microsoft

walkman




msg:3267339
 3:03 am on Mar 1, 2007 (gmt 0)

>> Now all google needs to d now is make a desktop application like windows and its slowly good bye for microsoft

That's all they need to do? Give them a day or two.

Ask yourself this: what is easier, for MSFT to mimic google or the other way around?

whoisgregg




msg:3267813
 2:43 pm on Mar 1, 2007 (gmt 0)

Why would Google bother to mimic Microsoft? That'd be like a telephone company mimicking a telegraph company.

Google releasing an desktop operating system would be jumping the shark.

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