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Yahoo Says To Buy Online Advertising Company

 2:24 pm on Oct 17, 2006 (gmt 0)

Internet media company Yahoo Inc. on Tuesday said it will buy AdInterax, a company that specializes in offering tools to create rich media ads using video and other technologies.

Financial terms of the deal were not disclosed. Yahoo will begin offering these tools to marketers at no charge, the company said.

Yahoo Says To Buy Online Advertising Company [news.yahoo.com]



 2:53 pm on Oct 17, 2006 (gmt 0)

stop buying crap and improve on your overture system. Gooogle beat you at your own game.


 2:58 pm on Oct 17, 2006 (gmt 0)

I'll second that...

Yahoo should invest in getting Project Panama ready. Heck, they can't even deliver text ads very well at the moment. Their matching algo is terrible, it really makes you realise how well Google performs.


 3:12 pm on Oct 17, 2006 (gmt 0)

may be they buy in order to improve?


 4:43 pm on Oct 17, 2006 (gmt 0)

here here i second that.


 4:59 pm on Oct 17, 2006 (gmt 0)

Whilst I agree that purcahses can be made to improve things, this one isn't in an area that will make a difference to the biggest issues that Yahoo has.

Let's not forget that Yahoo is expanding it's 'search network' rapidly to make up for the loss of tier 1 traffic (without much scrutiny of quality as far as I can see). At the same time it's struggling to cater for it's current 'bread and butter' customer base by putting Panama further back.

The recent 60 hour DTC outage points to serious issues that can't be fixed by buying a rich media ad creation system.


 5:03 pm on Oct 17, 2006 (gmt 0)


EXACTLY. I agree, they need a lot of help in their own ads and they should learn how to target first. Now if you have a site about credit, refinance, mortgage, and the like you are ALL set with YPN, for sure.

Sometimes you really got to wonder what goes through Yahoo's collective mind.


 6:13 pm on Oct 17, 2006 (gmt 0)

Sheesh - haven't you guys heard of multi-tasking? This is a smart move by Yahoo to hopefully avoid the delays they've had with Panama, which as you say needs to be great to compete with Google's great contextual matching. Also, I think many of us want to see some good competition in the Adsense space to boost the revenue shares.

Yahoo streams more vids that Youtube but I'm guessing has a lot of trouble monetizing the content.


 6:34 pm on Oct 17, 2006 (gmt 0)

Multi-tasking doesn't work for them since they've had years of this junky Overture product. They went from way ahead to way behind. I somtimes wonder if anyone is even there and what they are doing, with performance and improvements being so bad.


 7:44 pm on Oct 17, 2006 (gmt 0)

Looking for credibility?
Find lots of new and used credibility on eBay!


 8:52 pm on Oct 17, 2006 (gmt 0)

Good news for Ovt advertisers but rarely it will ahve any impact on publisher network


 1:28 am on Oct 18, 2006 (gmt 0)

Whatever you're looking for
you can get it on eBay.

now only if it was this easy for multi-tasking. If you look at their advertising solutions its clear that Y! hasn't done a good job at it.


 4:50 am on Oct 18, 2006 (gmt 0)

Yes, I would tend to agree. These two investments were a waste of money. I do not see how this will increase the reliability of YPN at all. As a shareholder, not very happy to hear they will be devalutizing their inventory with this outsourcing program. This will probably hurt profits, as they will not get the same amount of money they were currently receiving when everything was in-house. What was Terry thinking?


 5:31 am on Oct 18, 2006 (gmt 0)

The Yahoo advertising system needs work. I don't know what their problem is and why they can't step it up.

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