I assumed product placement went to the highest bidder.
Yes, I noticed it, too. But I reckoned that it was more like 100% of the computers seen on screen are Macs. I can't remember seeing a single PC in a film.
In a scene from a film I watched recently the key actors were huddled around a G4 iMac - the camera panned around computer. I can only presume placing a product in this movie was seen as being of little value as the Apple logos - front and back - were deliberately obscured by post-it notes!
[edited by: Syzygy at 12:32 pm (utc) on Sep. 21, 2006]
In National Treasure (2004), they show Nicolas Cage using a mac. When they cut to the next shot it contains a picture of the screen which had Adobe Photoshop for PC in it...
I've seen PowerBook Macs on several national nightly news broadcasts. Last time I watched, Tom Brokaw had one in front of him.
Macs have also been shown on numerous TV shows, including the most recent season of The Apprentice.
Simply because they look cool. It's a visual medium, "look" is what they are going for.
Another thing I've noticed, and find kind of funny, is the interface of whatever software they are using is always real flashy and animated, beyond even how a Mac OS is. It's like the OS and all the software was made in Flash.
It also seems as though the mouse is a non existent tool for computers in movies. I guess the directors have it in their minds that typing random keys really fast is the more efficient way of using the computer.
PC manufacturers have always been invited to "assist the movie/TV industry". Apple are today very accommodating.
That is why they get their logo into most big screen productions and even more small screen activity.
The PC manufacturer is expected to provide a tech team to produce whatever software the film's producer has in his head, it doesn't have to work, it just has to "look good".
22 years ago.....this was my job.....nothing has changed in this industry......except the size of the Anti's ;)
I think it's great to see Apple getting more publicity and recognition.
By the way, I've been told they are also used now in the Pentagon.
[edited by: Car_Guy at 6:30 am (utc) on Sep. 22, 2006]
I always assumed it was an unwritten rule of the creative industry, to always show a Mac.
[edited by: Khensu at 7:16 am (utc) on Sep. 22, 2006]
yes i think macs look better, plus the product placement thing ...
here's another one, ever seen a funeral on a movie that is not a burial? yet in reality there are more cremations than burials ... they just are not so interesting visually!