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I'm not lying, I'm Advertising!
Adsesne copywrighting nuggets

 5:40 pm on Aug 14, 2006 (gmt 0)

A whole new perspective on the ads on your pages from a 10 year old!

I was fishing today with my son, he was using a net to fish out tiny ones, he kept saying "come on fishy fishes, if you know what's good for you, come here fishy .."

me (mock serious sound)- liar, lying to the poor fishes

son - No, I'm doing them a favor, I'll send them to heaven early!

me (amused voice) - but it's still a lie, right?

son (in an annoyed voice) - nooooo I'm not lying, I'm advertising

Now that's a fresh perspective on advertising.
I couldn't argue, the guy has point!

Now come on fishy fishes, click on those ads, we'll send you to heaven a little earlier!



 5:41 pm on Aug 14, 2006 (gmt 0)

Thanks for that. ;)


 5:49 pm on Aug 14, 2006 (gmt 0)

ha ha ha lol. I need that too.


 8:35 pm on Aug 14, 2006 (gmt 0)

There's a golden future coming up for you son :DDD


 9:32 pm on Aug 14, 2006 (gmt 0)

come on fishy fishes, if you know what's good for you, come here fishy ..

What you don't know is . . . THIS WORKS! :-)


 9:33 pm on Aug 14, 2006 (gmt 0)

Hehe - fantastic!

Sometimes you need a child to tell you how it really is ;)



 9:55 pm on Aug 14, 2006 (gmt 0)

What you don't know is . . . THIS WORKS

More than you know, son 28+ fishes, me 4
but you know fisherman's tales
my fishes were this big:

Good to know this little guy can run my sites better than I do!


 7:14 pm on Aug 15, 2006 (gmt 0)

I think I should hire him


 6:36 pm on Aug 16, 2006 (gmt 0)

So we can put that?

"Come Here Little Fishes"

instead of

"Sponsored Links"

I would totally do it!

Actually I fancy "Bloated Sheep" more.

Where are the GOOGboobs when you and approval on something like this!


 9:59 pm on Aug 16, 2006 (gmt 0)

But really,

Where do you draw the line between clever advertising & lying?

an Ad title that reads "We can cure Aids"
and on page content says "If you donate here for medical research .."

This Ad is not lying and lying
It is for a noble cause
Yet it is misleading for holding back on the full truth and showing only part of it.
It will draw clicks from the people most likely to donate
But is it ethical or honest?
Is it 'lying'?


 3:48 am on Aug 17, 2006 (gmt 0)

It's sensationalyizing

But is it ethical or honest?

Now we are talking about human nature!

Is there a limit on thread length?

[edited by: Khensu at 3:53 am (utc) on Aug. 17, 2006]


 7:29 am on Aug 17, 2006 (gmt 0)

:-) no limits Khensu

But it is not about human nature alone,
ethical and honest is a business decision too
plugged into most advertising networks' terms of service
and the ad business is now a mature business
very competitive, and creativity is in high demand

If my only measure of success is results
even for a noble cause not just profit
I suspect there will be lines crossed

My questions is: Were the lines crossed in the example above?


 7:13 pm on Aug 17, 2006 (gmt 0)

Advertising and ethics/honesty are like water and oil, IMHO

In advertising, I ask three questions; how well does it work? Is it legal? How is it going to affect PR? Morality does not fit in on that equation. Any additional questions would only distract from the bottom line.


 7:36 pm on Aug 17, 2006 (gmt 0)

greenleaves do you realize today is the first year anniversary of your joining WebmasterWorld? PARTY! :-)

Anyway I don't agree, but that's why our promotion is slow and steady and will never be "number one." But you don't have to be number one to do well. Ethics plays a big part in all the advertising schemes I work with. We don't rise as fast or furious, but we feel good about the Elevation. :-)


 8:21 pm on Aug 17, 2006 (gmt 0)

first year anniversary

Either it's the second year anniversary or I've managed to travel into the future....hmmmmm. ;)


 9:08 pm on Aug 17, 2006 (gmt 0)

Advertising and ethics/honesty are like water and oil

Advertising is not special in the conflict between the bottom line and ethical behavior, every aspect of our life carries this conflict, it is always easier to build on top of what's in another person's pocket than one's own resources alone.

An advertising company's responsibilities are primary for achieving their client's targets once they accept to take the job, this is where I think the line can be blurred and the message could become misleading.

If an advertising company only takes on jobs they believe in, they will go broke, if the advertisers themselves stick to too many ethical restrictions, they will fall behind their completion, the exception to both being very large advertisers and advertising companies, but the playground for the rest is full of grey areas.

Maybe this is why advertising has an unethical association, too many small players that can't afford the luxury of ethics and need to give higher priority to the bottom line to grow or even survive.


 7:15 pm on Aug 18, 2006 (gmt 0)

Either it's the second year anniversary or I've managed to travel into the future

DOH! Well. There is more here than meets the eye . . . it was also my dreaded b-day, I hate b-days, and by habit tend to subtract at least a year or two. Or five. Or avoid the topic completely. I must have slopped my subconscious subtraction over to greenleaves' date. At any rate it's past, it's done, WHEW, thank goodness that's over. :-(


 7:41 pm on Aug 18, 2006 (gmt 0)

happy b-day rocknbil :D

The reason I feel they are oil and water is because I look at it this way: I know people are misserable, and to sell a product I must make people think they will be happy if they buy my product (which I KNOW won't make them happy)

If I was going to be honest and moral, I would not tell them that the best thing they can do is BUY.

However, I feel the same way about advertisers as I do lawyers. Most products (with the exeption of alcohol/tabaco/gambling/anything else that is adictive) just like defendants deserve fair and just treatment by the system, so that the public decides who surfaces and who sinks. Of course this concept is by no means fool proof, but it is the best alternative when cosidering the other options.

And for the record, I feel a deep respect to whover can mix advertising and morality and still be successful, because I can't.


 6:12 am on Aug 19, 2006 (gmt 0)

If I was going to be honest and moral, I would not tell them that the best thing they can do is BUY.

But do you believe in what you're selling? If you do, no worries. If you don't, time to find a new snake oil. :-)


 6:04 pm on Aug 19, 2006 (gmt 0)

>>>>> This Ad is not lying

Yes it is. They state they can cure AIDS. Not work at finding a cure with your donations for ten years with no guarentee of curing anythng.


 8:34 pm on Aug 19, 2006 (gmt 0)

In the example the title "We can cure Aids" is 100% accurate.

I can Fly > If I had wings
I can be president > If I get your votes
I can end world hunger > If I was rich enough
I can cure Aids > If I have your donations
I can send you to heaven early > If you swim into my net

Now on the ethics front that is a different matter
If the UN is the one advertising it would be OK, right?

I am not making a statement here, I am just stirring the pot.


 12:33 am on Aug 20, 2006 (gmt 0)

rocknbil, I didn't realized many people still counted birthdays ;)

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