I'm not sure what you're asking . . . that is not SWFobject code. (?) That is the old school embed nested in object, and is invalid HTML. Also, the src should be to an swf, not a static image: <param name='movie' value='home_add/1-1.jpg'>
S/B
<param name='movie' value='your.swf'>
So you want a link to some URL with Flash, is that the question? What I would do is create a transparent box the size of your .swf stage, put it on the bottom layer. Make it a symbol of the button type. Assign an onClick handler to this symbol using getURL().
this.onClick = function() { getURL('file.html'); };
(Note: may have the syntax wrong there, JS and ActionScript are so close I often confuse the two.)
Now, if you want this to be a configurable url without having to edit every .swf, this is where you pass a parameter to Flash externally. That is, let's say you create a variable, "destination"
var destination='file.html';
In your event handler, replace the hard coded URL with the variable:
getURL(destination);
Now all you have to do is pass this as a parameter from your page and the .swf will accept it as the variable.
I could show you how to do that using the code you posted and flashVars, but don't use that. Use SWFObject. It's better in many ways; but using SWFObject, you just have to use addVariable to pass it from your page to your .swf. Completed code, but I don't know the file name of your .swf.
In your web page,
<div id="flash-placeholder"><img src="flash-placeholder.jpg" alt="This image will be replaced by the Flash"></div>
Then,