It's oft repeated that flash cannot be read by search engines. I've just looked at a website that's entirely in flash. When I look at Google's cache it's exactly the same. However when I look at Google's "text only version" it shows me a whole load of text which isn't on the homepage at all. The homepage in flash only has navigation, logo and a few images. The "text version" has about 10 paragraphs, not well written, including important keywords but not jus a list of keywords. Has this been done legitimately or is is "black hat?" The web designer has about 30 or 40 other websites in a similar format which he has done for other businesses in the same sector as the website I was looking at. Is what he's doing wrong? Will he get away with it?
I still don't quite get it. I understood that google was going to be able to "read" flash a bit better. But this site I'm talking about has just a whole load of stuff that is not seen by anyone visiting the pages normally - only by going to the google text only cache.
I've taken some text from the "text only version" that is not visible on the flash site and typed it into Google. Google then displays the website in its search results with the search text in the results.