A new program, announced by Adobe on Thursday, is intended to remedy that problem. The program, called the Open Screen Project, is an industry alliance, of sorts, initiated by Adobe that includes prominent device manufacturers, content developers, and telecommunications carriers.
Open Screen is being spearheaded by Adobe. But the company is working with Nokia, Sony Ericsson, Qualcomm, Chunghwa Telecom, Samsung, Motorola, NTT Docomo, Toshiba, Verizon Wireless, ARM, Intel, Marvell, NBC, MTV, and the BBC. It's "a who's who in the industry," said David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe.
"It's time for the industry to provide a consistent platform for development across PCs, mobile devices, set-top boxes, and other platforms," said Wadhwani. "There are five times the number of connected devices than PCs in the world. The consumer market is demanding video and rich content across all of these screens," he said.