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What if we add Advertising to the site?
Brett_Tabke

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4138385 posted 2:21 pm on May 25, 2010 (gmt 0)

What if we would add advertising to the site?

What type?
Where?
Banners?
Text?
Flash?
Animated?
Within posts?
Inbetween posts?
Left side - right side - top or bottom?
Sell them ourselves or use a network?
Which network?
Does it hurt our quality?
Do you trust sites with advertising?

 

Lovejoy

10+ Year Member



 
Msg#: 4138385 posted 7:42 pm on May 25, 2010 (gmt 0)

Advertising on the main page where ever you want, none after you login.

MKWeb



 
Msg#: 4138385 posted 7:44 pm on May 25, 2010 (gmt 0)

I think it would be a bonus for Brett to run the ads onsite. There are plenty of mods out there to do just that. You can serve them directly from the admin area and set various controls on them fairly easy. (Brett, If you want to know what I use just send me a PM and I will give you the link to my forum so you can see how the work on SMF)

tangor

WebmasterWorld Senior Member tangor us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4138385 posted 7:56 pm on May 25, 2010 (gmt 0)

Second thought... belated... no disrespect offered:

Going Google?

One thing that I have observed is when a prime venue goes third party adverts it also goes DOWN. Just a thought that commercialization is necessary, and I won't beat the pony too much.

abkaiser

5+ Year Member



 
Msg#: 4138385 posted 7:57 pm on May 25, 2010 (gmt 0)

Ads would be fine, just no "open upon rollover" ads - those are horrible, and in my opinion scammy.

Don't know if you could make it work with AdSense or not, but you might also investigate having members being able to post their own ads - make it another paid option, or a member benefit?

mack

WebmasterWorld Administrator mack us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4138385 posted 8:00 pm on May 25, 2010 (gmt 0)

WebmasterWorld is certainly big enough to operate its own ad network. My suggestion would be self serve, prepaid but manually approved before going live. I think text ads clearly marked as such would be less obtrusive than banners.

If you where to run banners I think Flash ads would be a bad choice. I suspect iPhone stats would be enough to be a factor.

I think placing ads at the top of the content area would be enough. I hate seeing ads within forum content. I'm sure you have all seen forums where message 2 is an advert.

Mack.

BenFriman



 
Msg#: 4138385 posted 8:12 pm on May 25, 2010 (gmt 0)

I agree with most on here who say that ads (preferably without animation or rollover effects) are fine when fitted neatly alongside the page content.

I disagree with Wheel who says:
"Instead, create something along the lines of a verbose directory, or pages with full descriptions. "
which, I think is getting into dangerous territory of implied endorsement. Ads should be very obviously ads and not confused with independent recommendation or editorial content.

thelostagency

5+ Year Member



 
Msg#: 4138385 posted 8:33 pm on May 25, 2010 (gmt 0)

Some text only ads, and maybe some filters on known lower quality advertisers in the competitive filter if possible. If people are looking for answers they don't need to see low quality ads buy 10,000,000 links for $5 or who needs seo you can do it for free... or get rich quick schemes...

johnser

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4138385 posted 8:37 pm on May 25, 2010 (gmt 0)

Banners top, bottom, RHS if you have to

profitpuppy

10+ Year Member



 
Msg#: 4138385 posted 8:41 pm on May 25, 2010 (gmt 0)

I think you guys are crazy not to put some ads on the site. Make them unobtrusive. The people that click will be more newbies or if it's adsense they will click if they like the ad, so it's no problem for the site, as long as it's just a small banner at the top and bottom of the page for example.

And if you don't want to put ads, I'll buy the site and put some small ads on it :)

kaz

10+ Year Member



 
Msg#: 4138385 posted 9:31 pm on May 25, 2010 (gmt 0)

Why not provide a variety of options, have a default and let each member choose. You hate emailing members, I'd rather receive an email once a week with an ad at the top providing each of the home page threads. I'd prefer ad free when I'm on the site viewing threads. Others prefer no emails, and are okay with ads on the site.

To each their own. bing!

Dynamoo

10+ Year Member



 
Msg#: 4138385 posted 9:34 pm on May 25, 2010 (gmt 0)

All webmasters know.. you gotta pay the bills, so ads are just fine. Keep away from the scammy end of the market though, a simple way of getting control over banners would be to sign up to cj.com and use your own rotator.

Slapyo

10+ Year Member



 
Msg#: 4138385 posted 9:38 pm on May 25, 2010 (gmt 0)

i wouldn't mind ads at all. the only ads that i find annoying are the ones that fly across the page. other than that, i've got not issue with them.

jungalist



 
Msg#: 4138385 posted 9:39 pm on May 25, 2010 (gmt 0)

I have absolutely zero problem with a great resource being ad-supported. That's how much of the world works.

wyweb



 
Msg#: 4138385 posted 9:45 pm on May 25, 2010 (gmt 0)

What type?
Unobtrusive text links styled so it's obviously an ad.

Where?
Header. Footer. Anywhere it doesn't overwhelm the content.

Banners?
If you have to.

Text?
That would be my preference.

Flash?
Absolutely not.

Animated?
Absolutely not.

Within posts?
Absolutely not.

In between posts?
Absolutely not.

Left side - right side - top or bottom?
I'd go top and bottom.

Sell them ourselves or use a network?
Roll your own. They'll be lining up halfway around the block to get some.

Which network?
Set up your own.

Does it hurt our quality?
Not in my eyes it doesn't

Do you trust sites with advertising?
Just depends. I'd trust this one.

Quadrille

WebmasterWorld Senior Member quadrille us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4138385 posted 10:25 pm on May 25, 2010 (gmt 0)

Adsense would be fine - if forced to choose, I'd rather have ads generated against content by an external robot than 'sponsors'; sponsorship implies ownership and control (or at least influence); ads are pretty much harmless and are an intrinsic part of the web. And much, much better than subscription models (eat your heart out, Mr Murdoch).

dusky

5+ Year Member



 
Msg#: 4138385 posted 12:41 am on May 26, 2010 (gmt 0)

wheel
...Instead, create something along the lines of a verbose directory, or pages with full descriptions...


I agree with the above being a win win situation, a healthy exposure for advertisers, and WebmasterWorld can justify the asked price whether counted by monthly page views or an annual flat fee. I go as far as to call advertiser pages as their mini homepages on WebmasterWorld where a comprehensive description about what they offer and links to their sites. Link that to their signature and profile. For a premium, advertisers can also sponsor a category, in that category, each thread will have sponsored by widget sellers Ltd with a link to the mini homepage, not their site. WebmasterWorld will have added indexed content within a directory of quality advertisers, SEs won't mind directories of top sites and that content is like a unique yellow pages. Don't go the PPC way, that would attract competition with SEs, if you grow bigger on that, they'll slam you to the bottom.

Finally, I'd wrap the forum with something like a drupal framework to offer extra content such as social networking, private groups, news and reviews etc, the forums will become a module / plugin and I believe there is one.

Too much ads, banners, bells and whistles are no good, I am a member of seo*h*t, I very rarely go there now, my eyes start hurting from all the animation and ads besides half of the threads in each category are stickies (or is it stickys)...although they have a great community with some great contributors, they were like this forum, nice, clean and fast loading, so don't make the same mistake, their current SERPs on G* may seem like a wakeup call to the admins here, that's because of their stronger network backers with a massive backlink power, take that away or devalue it slightly (G* will soon do when this mayday update is done) and you're left with a middle of the road forum with peripheral sections.
WebmasterWorld should be a full blown social networking site with this forum at the heart of it.

Brett, In any case, I'd wait another three months or so when the mayday update has settled, I know this forum has taken a slight knock just like any other of the major sites and as I said on the mayday update thread, it is temporary!

It does not hurt meanwhile to stick a leaderboard or even adsense on the first post / last post of every thread to attract some quick funding which I am OK with!

gmarkmananquil



 
Msg#: 4138385 posted 12:54 am on May 26, 2010 (gmt 0)

Im ok with adsense too, but open in new window( if you will put an ads but if not, hmm, its better not to.) Simplicy is one thing i like this site.

wyweb



 
Msg#: 4138385 posted 1:02 am on May 26, 2010 (gmt 0)

You can't open up adsense in a new window.

Advertising, as has been pointed out, is apparently an inherent right on the web. I advertise. Advertising revenue makes up a good chunk of what comes in each month and I'm glad to have it. Some months more gladder than others.

Will advertising change the overall member contribution? No. Will advertising lessen the quality of posts WW members have come to expect. No.

I don't see tasteful advertising impacting this forum in any real way. The mods won't quit in protest and the members will still keep coming here. The only difference will be that the owner of this site will finally be getting some just deserts.

dusky

5+ Year Member



 
Msg#: 4138385 posted 1:05 am on May 26, 2010 (gmt 0)

Going the own hosted ad route is best, an example would be the downloadable Openx solution. Not only cuts out the middle man, but you get to choose exactly what and who can advertise, it may require a bit of time managing, but at least your manage and host it yourself and you don't have to give a 60/40 revenue to another ad network or get labeled as an affiliate. You keep 100% and pass it on as savings to advertisers instead who may be more of them here than that network if it comes to niching. All links are served from your own domain / subdomain and are part of your content, not an affiliate content even if they are just ads.

claus

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4138385 posted 1:16 am on May 26, 2010 (gmt 0)

They absolutely have to be fast. Keep them in a frame so that they can't slow down page load.

wyweb



 
Msg#: 4138385 posted 1:19 am on May 26, 2010 (gmt 0)

it may require a bit of time managing

Agreed. Any homegrown solution is going to be labor intensive. That market would certainly be there though. I'm guessing in spades.

You could farm that part out at first, just to get it going. Give it to a reputable outfit and then kick back and try not to micro-manage. Knock wood they do their work.

Problems like this I love to solve. I'm greedier than Bret is though. I'd have had ads on here years ago.

TheMadScientist

WebmasterWorld Senior Member themadscientist us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4138385 posted 1:34 am on May 26, 2010 (gmt 0)

I'll throw the odd-ball answer out there:

What type?
Members Only

Where?
The forum(s) we select
Possibly the post(s) we make in the forum(s)

Banners?
Only at the top / bottom of the pages

Text?
Definitely

Flash?
Nope

Animated?
Not for any reason

Within posts?
iFramed, Pay-Per-Click, Like a Signature Link Only Different?
Hmmmmm, Definite Possibly, IMO...

Inbetween posts?
Nope

Left side - right side - top or bottom?
Top or Bottom

Sell them ourselves or use a network?
Yourselves

Which network?
Your Own

Does it hurt our quality?
Nope

Do you trust sites with advertising?
Sure, it's the advertisers I have trust issues with and I think people might be more inclined to make sure their ads are credible if their username goes right next to it...

/* Don't know, just a crazy thought I had I figured I'd throw out here. */

roycerus

5+ Year Member



 
Msg#: 4138385 posted 1:44 am on May 26, 2010 (gmt 0)

Follow techcrunch's method - I have clicked on more tech ads on techcrunch than anywhere else. They seem to have great tech related ads - most are adsense but some are in-house.

ofie2

5+ Year Member



 
Msg#: 4138385 posted 2:27 am on May 26, 2010 (gmt 0)

What if we would add advertising to the site?
- I'm okay with ads since I believe it will help you evolve the site to the next level with the funding.

What type? - Google Adsense is always nice and non-intrusive
Where? Your choice.
Banners?
Text?
Flash? NO
Animated? Nothing intrusive like popup or floating over the text.
Within posts? I'm okay wiht that.
Inbetween posts?
Left side - right side - top or bottom? Right side.
Sell them ourselves or use a network?
Which network?
Does it hurt our quality?
Do you trust sites with advertising? I do as long as they aren't crazy.

Thanks for considering our input. I'd be honest; if the site completely changed and I didn't feel you were looking for input I'd likely be offended.

eutychus

5+ Year Member



 
Msg#: 4138385 posted 2:35 am on May 26, 2010 (gmt 0)

Advertising is fine as long as it doesn't intrude on content.

Also, content and advertising should be easy to distinguish.

russiandesigners

5+ Year Member



 
Msg#: 4138385 posted 5:47 am on May 26, 2010 (gmt 0)

I vote for Adsense in a new window. I do advertising for webmasters myself and always like to see what other people do. Just make it clear not a mess like digital point does.

old_expat

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4138385 posted 6:00 am on May 26, 2010 (gmt 0)

I really think you should give some serious thought to creating the WebmasterWorld Ad Network.


Seconded .. if similar to adsense program, please post your application URL soonest!

CainIV

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4138385 posted 6:41 am on May 26, 2010 (gmt 0)

As long as it is ad free for premium / paid members, I would be fine with it :)

dems

5+ Year Member



 
Msg#: 4138385 posted 6:51 am on May 26, 2010 (gmt 0)

I would like if advertising was used to absorb costs rather than from the users.
I think the 125x125 and 200x125 look nice and dont take away from the respect of the site.
I think flash or animated would be too flashy but when the ads are targeted to real topics that are discussed then these cubes are quite effective. I have found many useful new companies from respectable ads normally found within web design blogs.
Putting them across the top and/or bottom are suitable- not in the middle of posts and not on sides since posts take up the width of the page- you wouldnt want to take away from that.
NO Google adwords- they are ugly and I dont give their ads any credit. Companies like buysellads are more in line (in my opinion- i am not a plug for them) with the direction of webmasterworld.

Thanks for the opportunity to say this :)

mcneely

10+ Year Member



 
Msg#: 4138385 posted 7:08 am on May 26, 2010 (gmt 0)

From Facebook's spammy little snips, to the ads plastered all over Search Engine Watch .. ads do more to distract and take away from, than they do to enhance or augment.

Just Sayin'

ettore

10+ Year Member



 
Msg#: 4138385 posted 7:16 am on May 26, 2010 (gmt 0)

As long as content and advertising are easy to distinguish, I'll be fine with ads all over WebmasterWorld.

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