homepage Welcome to WebmasterWorld Guest from 54.166.95.146
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Social Media / Facebook Marketing
Forum Library, Charter, Moderators: httpwebwitch & not2easy

Facebook Marketing Forum

    
Facebook Launches Expanded Test of Audience Network Ad Campaigns Into Mobile
engine




msg:4667329
 7:03 pm on Apr 30, 2014 (gmt 0)

This looks like the mobile ad network that we heard about earlier.
Report: Facebook To Announce Mobile Ad Network Before End Of April [webmasterworld.com]

Today we’re announcing an expanded test of Facebook’s Audience Network — a new way for advertisers to extend their campaigns beyond Facebook and into other mobile apps.Facebook Launches Expanded Test of Audience Network Ad Campaigns Into Mobile [facebook.com]
The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences and lookalike audiences. It features the same measurement tools marketers use for their Facebook ads, too.
For marketers already running News Feed ads on Facebook, using the Audience Network takes just one click. The Audience Network will be available in all ad interfaces, as well as the API. Once a campaign is running in the Audience Network, our system handles optimization and delivery.
The Audience Network is starting with advertisers looking to drive app installs or app engagement. We’ll expand to include additional marketing objectives in the future.


Apparently, this Audience Network will roll out to more advertisers in the coming months.

 

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Social Media / Facebook Marketing
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved