This has been spoken about for some time, and was a report last year. I wonder if it'll come to fruition this time.
Lots of people have wanted Facebook to build an ad network for a long time.
Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its “F8″ developer conference in San Francisco at the end of the month, according to multiple sources familiar with the matter.
Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And Facebook wins by expanding its ad reach — now it can make money from its billion-plus users even when they’re not on Facebook’s own properties.
Far too many clicks from people who are just bored and spending way too much time on FB.
Not really, this is about targeting people when they are not on Facebook. External properties and apps displaying mega targeted advertising. These clicks may well be a lot more valuable than clicks on Facebook properties.